ASM - Channel sales- (Industrial and FRP Ladder)

Job Title: Area Sales Manager (ASM) – Channel SalesDepartment: Sales Product Segment: Industrial Ladders & FRP Ladders Reporting To: Regional Sales Manager / Sales Head Location: As per assigned territoryJob PurposeTo drive sales growth through dealer and distributor networks for Industrial and FRP Ladder products by developing strong channel partnerships, expanding market presence, and achieving sales targets.Key ResponsibilitiesChannel DevelopmentIdentify, appoint, and develop new dealers/distributors in the assigned territory.Maintain strong relationships with existing channel partners.Ensure proper product availability through the dealer network.Sales Target AchievementAchieve monthly, quarterly, and annual sales targets.Develop territory sales plans and implement strategies to increase market share.Market ExpansionIdentify new business opportunities in industries such as construction, manufacturing, warehouses, telecom, power plants, and maintenance sectors.Promote Industrial and FRP ladder solutions through channel partners.Dealer ManagementConduct regular dealer visits and provide product training.Monitor dealer performance and support them in closing orders.Resolve channel partner queries and ensure smooth operations.Market IntelligenceTrack competitor activities, pricing, and market trends.Provide feedback to management regarding market requirements and customer preferences.Sales ReportingMaintain accurate sales reports, forecasts, and pipeline updates.Submit daily/weekly sales activity reports to the reporting manager.Customer EngagementSupport dealers in meeting key customers and large industrial clients.Assist in product demonstrations and technical discussions when required.Key Skills RequiredStrong channel sales and dealer management skillsNegotiation and relationship managementMarket development and business expansion abilityGood communication and presentation skillsStrong understanding of industrial productsQualificationBachelor’s Degree in Business, Marketing, Engineering, or related field.Experience5–8 years of experience in channel sales / dealer sales.Experience in industrial products, safety equipment, ladders, scaffolding, or construction-related products will be preferred.

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