Director – Paid, CRM & Referral

Job Title: Director – Paid, CRM & ReferralExperience: 8–10 YearsFunction: Growth / Performance MarketingRole OverviewWe are looking for a seasoned growth leader to drive scale and efficiency across Paid Marketing, CRM, and Referral channels, with a strong focus on mid-funnel optimization. This role will own strategy, execution, and performance across channels that convert intent into outcomes, while building systems that are scalable, data-driven, and ROI-focused.Key ResponsibilitiesOwn and scale Paid Marketing (Search, Social, Display, Performance Channels) with a sharp focus on mid-funnel metrics such as engagement, qualification, and conversion quality.Lead CRM strategy across email, WhatsApp, push, SMS, and automation to improve nurturing, re-engagement, and conversion rates.Build and grow a Referral ecosystem, driving high-intent acquisition through advocacy-led programs.Define and optimize mid-funnel journeys (lead to qualified lead / MQL to SQL), improving drop-offs and time-to-conversion.Partner closely with Sales, Product, Analytics, and Tech teams to align funnel goals and improve handoffs.Own budgets, forecasting, CAC, ROI, and performance dashboards across channels.Design and execute A/B tests, experimentation frameworks, and funnel optimization initiatives.Build, mentor, and manage a high-performing team across Paid, CRM, and Growth Ops.Drive automation, personalization, and lifecycle marketing at scale.Key Requirements8–10 years of experience in performance marketing / growth, with leadership exposure.Strong hands-on and strategic experience in Paid Marketing, CRM, and Referral programs.Proven expertise in mid-funnel optimization and lead lifecycle management.Deep understanding of marketing analytics, attribution, and experimentation.Experience working in high-growth, data-driven environments (edtech, fintech, consumer internet preferred).Strong stakeholder management and cross-functional collaboration skills.

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