Head of Marketing Real Estate

Job Description: Head of MarketingLocation: Bangalore, India Organization: Leading National Real Estate Developer Reporting to: Chief Operating Officer (COO)Position OverviewWe are seeking a high-caliber, result-driven Head of Marketing to lead the marketing function for one of India’s largest real estate firms. This role involves spearheading the strategy for a massive residential portfolio across Bangalore, managing a high-performing team, and overseeing a significant marketing budget to achieve an annual revenue target of INR 6,000 crores.Key ResponsibilitiesFunction Leadership: Lead and mentor a team of 12 marketing professionals , fostering a culture of innovation and performance-led outcomes.Revenue & Portfolio Management: Drive marketing strategies for a portfolio of 30 residential projects to meet an annual sales target of INR 6,000 crores.Budgetary Oversight: Strategically manage an annual marketing budget exceeding INR 100 crores, ensuring optimal allocation across brand building and performance marketing to maximize ROI.Project Launches: End-to-end execution of new project launches, from conceptualizing the brand narrative to market entry strategy.Omnichannel Branding: Oversee the creation and deployment of all project collateral, including brochures, sales kits, and on-site branding.Digital & Performance Marketing: Drive full-funnel digital initiatives, utilizing SEO, SEM, and social media analytics to generate high-quality leads.BTL & Outdoor Presence: Manage high-impact promotional activities, including site hoardings, events, and ground-level activations to ensure maximum brand visibility.Strategic Alliances: Identify and execute brand partnerships and alliances that unlock ancillary revenue and improve EBITDA.Candidate ProfileExperience: Minimum 15–18 years of experience in Marketing & Branding, with a significant tenure in the Real Estate sector.Education: MBA in Marketing from a premier institute.Leadership: Proven track record of managing large, diverse teams in a high-growth environment.Data Proficiency: Skilled in using data-driven insights and AI-powered tools to demonstrate ROI and optimize campaign performance.Communication: Exceptional storytelling skills with the ability to build compelling brand narratives.Preferred QualificationsExperience in the Bangalore real estate market and familiarity with local consumer behavior.Prior experience in handling high-volume residential portfolios and large-scale project launches.A background in innovative branding techniques, such as sonic branding or technology-driven tenant/customer engagement.

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