Performance Marketing Manager

At our core, we are an AI-powered entertainment company with a deeply human-first philosophy. We believe technology should amplify creativity. Our proprietary AI systems work alongside writers, voice artists, and creative teams to help stories scale globally, faster, smarter, and with cultural depth and emotional integrity intact.Today, Pocket FM is home to a vibrant community of 250+ million listeners, 300,000+ creators, and 100,000+ audio series. With over 140 billion minutes streamed annually, we have emerged as one of the fastest-growing media-tech companies in the world, and we are just getting started. We operate at a massive global scale, but with a startup mindset: curious, fast-moving, and deeply owner-driven. At Pocket FM, teams are encouraged to think boldly, move with intent, and build for long-term impact as we shape the future of audio-first storytelling worldwide.You’ll be solving for these problem statements:Marketing-Led Growth & Expansion: Drive the performance marketing & user acquisition charter for new geographies in Europe, scaling high-performing content to drive revenue & user growthData-Driven Experimentation: Move beyond traditional acquisition experiments to test, iterate, and scale initiatives that deepen user engagement, taking inspiration from gaming industry retention modelsCustomer Lifecycle Growth & Retention: Drive engagement, retention, and monetization across the user lifecycle with a deep focus on improving lifetime valueCross-Functional Leadership: Partner with content, product, and analytics teams to design and execute experiments that drive sustainable growth, leveraging insights to inform scalable strategies across diverse genres Scaling: Leverage AI-native workflows to automate and personalize lifecycle interventions, enhancing retention and monetization at scaleHere’s what we are looking for:2+ years of experience in high-scale digital acquisition, specifically mastering Meta Ads Manager and Google AdsProven ability to break down complex business problems into solvable pieces, leveraging data and metrics to drive continuous campaign and program improvementsDeep understanding of the digital media and tech startup ecosystems with an awareness of market-specific consumer behavioursA product-centric mindset with the ability to navigate high-ambiguity situations and make calculated decisions that align with long-term business goals

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