Deputy General Manager – Brand Marketing

About our clientWe are one of the fastest-growing real estate brands in the country, known for our bold ideas, meticulous execution, and customer-first approach. Our marketing team drives the brand’s voice and has been recognized at national and global forums for excellence in creativity, strategy, and execution.We are also proud to be a Great Place to Work®-certified organization, with a culture that prioritizes people, purpose, and performance. Join us to be part of a team that is setting new benchmarks in real estate marketing.Role OverviewWe are looking for a dynamic Deputy General Manager – Brand Marketing to support the development and execution of brand strategies and integrated marketing campaigns. The role involves collaborating with internal teams and agencies to deliver impactful campaigns that strengthen brand presence and drive business outcomes.Key ResponsibilitiesBrand Strategy & ManagementLead brand development and positioning for multiple projects across the portfolioDefine brand architecture, personality, and tone to ensure consistency across channelsOversee brand health metrics and continuously optimize strategies based on insightsCampaign Development & ExecutionConceptualize and lead end-to-end 360° marketing campaigns, from ideation to executionCollaborate with internal stakeholders and external agencies to deliver high-impact resultsMaintain creative excellence while ensuring commercial relevanceDigital & Performance MarketingOversee digital marketing strategy, including paid media, SEO/SEM, content, and social mediaLeverage digital platforms for lead generation, engagement, and brand amplificationUse analytics to optimize performance across channelsMedia Planning & Budget ManagementManage media strategy, buying, and planning across offline and online channelsOwn the marketing budget and deliver strong ROI through smart allocation and trackingNegotiate with vendors and agencies to ensure cost-effective outcomesMarket Research & Consumer InsightsCommission and interpret market research to inform strategy and decision-makingStay ahead of market trends, competitor movements, and consumer behaviorsTranslate insights into actionable plans to drive competitive advantageLeadership & Team DevelopmentBuild, lead, and mentor a high-performing teamFoster a culture of creativity, accountability, and continuous learningAlign team goals with organizational priorities and brand vision

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