Manager – Brand and Product Marketing

Job Description Brand manager’s primary role is to be “brand guardian” and maintain brand integrity across company marketing initiatives and communications assigned.Assist Senior Brand Manager in Marketing planning, budgeting, metrics and reportingTo manage the assigned portfolio of products and create value proposition for them for short as well as long termPlanning and execution of assigned communications (Brand & product related) and media actions on all channels, including online and social mediaFinalize Go to Market plan including tactical and strategic campaigns that result in brand awareness, visibility and recall.Leverage ATL, BTL, Digital platforms to drive Ujjivan SFBs awareness and lead generationEngage with creative and media buying agencies to brief on campaign requirements and analyze campaign performance to derive key insightsFollow market trends and present innovative ideas to engage with Target AudienceDesired candidate profileMBA/ Post Graduate in Marketing/ Graduate with relevant experience5+ years of experienceProven working experience in Brand ManagementProven ability to develop brand and marketing strategies and communicate recommendations to executivesExperience in identifying target audiences and devising effective campaignsExcellent understanding of the full marketing mixStrong analytical skills partnered with a creative mind

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