Senior Brand Manager

Job Title: Senior Brand ManagerLocation: HSR Layout, BangaloreExperience: 3+ YearsEducation:MBA from a Tier I or Higher Tier II institute preferredAbout the role: We are looking for a strategic and insight-driven Brand & Strategy professional to shape and drive brand growth. This role will own brand positioning, new product development support, consumer insights, and integrated marketing campaigns, ensuring strong brand health, relevance, and business impact in the skincare space.Responsibilities:Drive overall brand strategy, positioning, and messaging aligned with business goalsSupport new product development through market research, trend analysis, and consumer insightsConceptualize and execute integrated marketing campaigns across digital, PR, influencer, and social platformsTrack and improve brand health metrics such as awareness, engagement, and perceptionConduct competitive and consumer research to identify growth opportunitiesOversee content, communication, and storytelling across channelsMeasure campaign performance, ROI, and share actionable insights with leadershipCoordinate cross-functionally with product, design, PR, media teams, and external agenciesEnsure brand consistency, claims accuracy, and regulatory compliance across all marketing assetsRequirements:3+ years of experience in brand management, marketing strategy, or new product developmentMBA from a Tier I or Higher Tier II institute preferredExperience in FMCG, beauty, skincare, or wellness preferredStrong analytical and consumer-insight-driven mindsetHands-on experience with digital marketing, influencer marketing, PR, and SEOExcellent project management and stakeholder management skillsProficiency in MS Office and data-driven marketing toolsPassion for skincare, beauty, and building strong brands

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