Product Marketing Manager

Role OverviewWe are looking for a data-driven Product Marketing Manager who can bridge the gap between product, growth, and customer engagement. This role requires someone who not only understands marketing but is also highly comfortable working with data to drive decisions, optimize campaigns, and improve user journeys.Key ResponsibilitiesOwn and execute product marketing strategies across the user lifecycle (acquisition, activation, retention, and re-engagement)Plan and run targeted communication campaigns using platforms like CleverTap and MoEngageAnalyze campaign performance and user behavior to continuously optimize messaging, segmentation, and conversion ratesWork closely with product, design, and growth teams to launch new features and drive adoptionBuild and manage customer segmentation frameworks based on behavioral and transactional dataDefine and track key metrics (CTR, conversion, retention, LTV, etc.) to measure campaign successConduct A/B testing and experiments to improve engagement and marketing effectivenessTranslate data insights into actionable marketing strategiesRequired Skills & Qualifications2+ years of experience in Product Marketing / Growth / Lifecycle MarketingHands-on experience with customer engagement tools such as CleverTap, MoEngage, WebEngage, or similarStrong analytical skills with the ability to interpret data, identify trends, and make data-backed decisionsExperience working with campaign analytics, cohort analysis, and user segmentationComfortable working with Excel/Google Sheets; knowledge of SQL or analytics tools is a strong plusStrong communication and collaboration skillsTo apply, please send your resume to Wirenow is an equal opportunity employer and welcomes candidates of all backgrounds to apply. We look forward to hearing from you!

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