Brand Manager

About Kapiva:Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to modern-day consumers.Kapiva's high-quality portfolio offers products across various therapy areas including skin & hair, digestion, weight management, immunity, chronic issues, and much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our presence offline in a big way (Reliance, Nature’s Basket, Noble Plus etc) and are funded byIndia’s best Consumer VC Funds – Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures.About the RoleWe are seeking a Brand Manager to join our Incubation vertical at Kapiva. This is a high-ownership role where you will be responsible for taking new categories from 0 → 100 Cr in 2 years. You will work at the intersection of product development, consumer insights, P&L ownership, and go-to- market strategy, while collaborating closely with procurement, supply chain, R&D, growth, and creative teams. You will also be working with a team of in-house creative pod (copywriter, designer, video editor) to build high-performing campaigns.Key ResponsibilitiesProduct Development & Lifecycle Management• Partner with R&D and supply chain to define product roadmaps – from concept to launch.• Identify levers to optimize product-market fit, profitability, and portfolio expansion.Consumer Insights & Market Intelligence• Continuously mine consumer triggers, barriers, and feedback across the 1-to-N purchase journey.• Conduct competitive benchmarking and leverage insights to refine positioning and messaging.Creative & Marketing Execution• Lead the creative supply chain – work with the in-house creative pod to generate performance assets across Meta, Google, and other funnels.• Develop brand narratives and drive execution across digital, marketplace, and offline channels.P&L & Forecasting• Own category P&L including sales, pricing, discounting, margins, and bottom line.• Provide accurate forecasts (6–12 months) to business finance teams and track performance against targets.Desired Candidate Profile1-3years of experience in FMCG / Consumer Brands in brand management, category management, or digital growth roles.Strong understanding of digital-first brand building and P&L management.Hands-on exposure to performance marketing, GTM launches, and lifecycle marketing.Analytical mindset with comfort in working with dashboards, insights, and financials.Ability to work cross-functionally with R&D, supply chain, growth, and creative teams.MBA from Tier-1 / Tier-2 institute preferred.Why Join Us?Opportunity to build new categories from scratch at one of India’s fastest-growing Ayurvedic D2C brands.Work directly with cross-functional leaders including Growth, Brand, R&D, and Founders.Autonomy, ownership, and room to experiment in a high-growth environment.Purpose-driven work – build products that improve consumer health and wellness.

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