Performance Marketing Manager

Job Description: Performance Marketing Manager Company: Indofast Energy Experience: 3+ Years Location: Bangalore Role Type: Full-time Reporting To: Head – Brand & Marketing About Indofast Energy Indofast Energy is a transformative joint venture between IndianOil, India’s largest energy enterprise, and SUN Mobility, the nation’s leading innovator in EV battery swapping. The company is building one of India’s most advanced and scalable Battery-as-a-Service (BaaS) networks, designed to enable mass electric vehicle adoption through reliable, accessible, and nationwide energy infrastructure. Key Responsibilities 1. Strategy & Growth Planning Develop and execute full funnel performance marketing strategies across Google Ads, Meta, LinkedIn, X, SEM and programmatic platforms. Own and optimize customer acquisition, retention, and engagement goals aligned with Indofast’s mobility and energy services growth. 2. Campaign Execution & Optimization Plan, launch, and manage paid campaigns across search, display, video, and social. Conduct A/B testing for creatives, landing pages, and audience segments to improve CAC and ROAS. Drive targeted campaigns to support network expansion, station launches, and category awareness. 3. Data & Analytics Monitor performance metrics and build dashboards to analyze traffic, conversions, funnel efficiency, and growth opportunities. Utilize tools such as Google Analytics, Tag Manager, Data Studio, and CRM systems. Generate insights to reduce acquisition costs and maximize performance efficiency. 4. Cross-functional Collaboration Work closely with brand, content, product, and operations teams to ensure unified communication across campaigns. Partner with external agencies, creative teams, influencers, and performance partners to scale reach. 5. Reporting & Budget Management Manage large monthly digital budgets, ensuring optimal allocation and ROI. Deliver weekly and monthly reports with actionable insights, performance summaries, and strategic recommendations. 6. SEO & SEM Management Own and execute the overall SEO strategy - on-page, off-page, and technical optimization. Conduct keyword research aligned to EV, mobility, and energy-tech categories. Optimize website architecture, metadata, landing pages, and content for search visibility. Manage SEM campaigns end-to-end (Google Search & Display) to maximize quality scores and conversion efficiency. Implement tracking mechanisms (UTMs, tags, pixels) to improve attribution and search for funnel insights. Improve organic search rankings, drive high-intent traffic, and optimize cost-per-click and search-driven conversions. Collaborate with content and product teams to develop SEO-friendly pages, blogs, and resources. Requirements Bachelor’s degree in marketing, Business, Communications, or related field. Minimum 3+ years of experience in performance marketing or digital growth roles. Hands-on expertise with Google Ads, Meta Ads Manager, LinkedIn Ads, X, SEO & SEM tool and mobile app marketing. Strong analytical skills and proficiency with marketing analytics tools. Ability to work in a fast-paced, high-growth environment. Experience in EV, mobility, or tech-based industries is a plus. Soft Skills Strong aesthetic sense and creative judgment Ability to take ownership and work independently Good communication and understanding of marketing requirements Ability to work under tight timelines High attention to detail and consistency. Proactive ownership of tasks and contributes ideas without needing prompts What We Offer Opportunity to work on a fast-scaling brand in an exciting category (EV infrastructure) Collaborative team culture with opportunities to grow

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