Associate - Referral Marketing

Key ResponsibilitiesDevelop and maintain strong relationships with referring doctors, clinics, diagnostic centers, and corporate clients.Drive referral patient volumes for key specialties such as Cardio, Ortho, Neuro, Gastro, Oncology, etc.Conduct regular field visits to referral partners and identify new business opportunities.Track referral inflow, conversion rates, and revenue contribution.Coordinate with internal teams (SLM, Consultants, Operations) to ensure smooth handling of referred patients.Address referral partner concerns and ensure timely feedback on patient outcomes.Organize CMEs, doctor meets, and engagement activities to strengthen partnerships.Achieve monthly and quarterly revenue targets aligned with hospital growth plans.Key Performance Indicators (KPIs)Referral revenue growthIncrease in active referral accountsConversion ratio of referred casesSpecialty-wise volume growthPartner retention rateSkills & CompetenciesStrong relationship-building and negotiation skillsHealthcare market understandingTarget-driven and result-oriented mindsetExcellent communication and presentation skillsAbility to analyze referral data and identify growth opportunities

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