CRM & Lifecycle Marketing Manager

CRM & Lifecycle Marketing ManagerLocation: Bangalore (On-site)Experience: 3–6 yearsSalary: Upto 11 Lpa About BhashSMSBhashSMS powers 2,00,000+ SMEs with:WhatsApp Business APIBulk SMSRCS Business MessagingAI-driven Customer Engagement PlatformWe’re building India’s largest SME Engagement OS — automating marketing, customer communication, retention, and revenue generation.We’re hiring a CRM & Lifecycle Marketing Manager to own the full customer journey and build automated funnels that improve conversion, activation, retention, and revenue. Role SummaryAs the CRM & Lifecycle Manager, you will manage the entire lifecycle:Lead → MQL → SQL → Demo → Payment → Onboarding → Retention → UpsellYou will implement and manage:CRM (Mautic)Email, WhatsApp, SMS, RCS campaignsLifecycle funnelsLead scoring & segmentationAutomated workflowsYour goal: Reduce drop-offs Increase L2P conversion Improve onboarding Increase repeat revenue Reactivate cold leads Key Responsibilities (Full Ownership)1. CRM Management (Mautic)Set up and manage Mautic CRMCreate segments, tags, custom fieldsDefine lifecycle stages (Lead → MQL → SQL → Customer → Repeat Customer)Integrate CRM with website, WhatsApp API, SMS, Email, landing pages2. Build Automated Customer JourneysYou will design, build, and optimize automated flows for:Lead NurturingDay 0 → Day 14 drip flowsIndustry-specific nurture pathsWhatsApp + Email + SMS multi-touch journeysSales EnablementAuto-qualification sequencesFollow-up remindersDemo booking workflowsOnboardingAccount setupProduct activationFirst campaign success journeyRetention & RenewalRenewal remindersUpsell & cross-sell flowsUsage-based nudgesReactivationCold lead reactivationDormant customer reactivation3. Multichannel Campaign ManagementYou will run all engagement channels:WhatsAppAutomated sequencesBehaviour-triggered messagesTemplate optimizationEmailDrips, newsletters, onboardingDeliverability optimizationSMSAlerts, reminders, confirmationsPayment nudgesRCSRich media campaignsIndustry-specific flows4. Analytics & ReportingBuild lifecycle dashboardsCohort & retention analysisIdentify drop-offs & growth opportunitiesA/B Testing for messages, timing, flowsReport L2P, activation, retention KPIs5. Cross-Functional CollaborationWork with Sales to improve lead qualityWork with Performance Marketing to sync campaignsWork with Product for onboarding flowsWork with Tech to implement triggers & events What We’re Looking For Must-Have3–6 years in CRM / lifecycle / automationStrong experience with Mautic / HubSpot / WebEngage / MoEngage / ZohoBuilt complex workflows & drip journeysStrong understanding of segmentation & lead scoringHands-on experience with Email + SMS + WhatsAppAbility to measure funnel performance & lift Bonus SkillsExperience in B2B SaaS CRMRCS campaign knowledgeHTML email template editingUnderstanding of sales funnels & L2P What You Get at BhashSMSOwnership of India-scale customer lifecycle systemDirect impact on revenue, retention & activationFast-moving execution-driven cultureChance to shape automation for 2,00,000+ SMEsWork with leadership directlyCRM & Lifecycle Marketing ManagerLocation: Bangalore (On-site)Experience: 3–6 years About BhashSMSBhashSMS powers 2,00,000+ SMEs with:WhatsApp Business APIBulk SMSRCS Business MessagingAI-driven Customer Engagement PlatformWe’re building India’s largest SME Engagement OS — automating marketing, customer communication, retention, and revenue generation.We’re hiring a CRM & Lifecycle Marketing Manager to own the full customer journey and build automated funnels that improve conversion, activation, retention, and revenue. Role SummaryAs the CRM & Lifecycle Manager, you will manage the entire lifecycle:Lead → MQL → SQL → Demo → Payment → Onboarding → Retention → UpsellYou will implement and manage:CRM (Mautic)Email, WhatsApp, SMS, RCS campaignsLifecycle funnelsLead scoring & segmentationAutomated workflowsYour goal: Reduce drop-offs Increase L2P conversion Improve onboarding Increase repeat revenue Reactivate cold leads Key Responsibilities (Full Ownership)1. CRM Management (Mautic)Set up and manage Mautic CRMCreate segments, tags, custom fieldsDefine lifecycle stages (Lead → MQL → SQL → Customer → Repeat Customer)Integrate CRM with website, WhatsApp API, SMS, Email, landing pages2. Build Automated Customer JourneysYou will design, build, and optimize automated flows for:Lead NurturingDay 0 → Day 14 drip flowsIndustry-specific nurture pathsWhatsApp + Email + SMS multi-touch journeysSales EnablementAuto-qualification sequencesFollow-up remindersDemo booking workflowsOnboardingAccount setupProduct activationFirst campaign success journeyRetention & RenewalRenewal remindersUpsell & cross-sell flowsUsage-based nudgesReactivationCold lead reactivationDormant customer reactivation3. Multichannel Campaign ManagementYou will run all engagement channels:WhatsAppAutomated sequencesBehaviour-triggered messagesTemplate optimizationEmailDrips, newsletters, onboardingDeliverability optimizationSMSAlerts, reminders, confirmationsPayment nudgesRCSRich media campaignsIndustry-specific flows4. Analytics & ReportingBuild lifecycle dashboardsCohort & retention analysisIdentify drop-offs & growth opportunitiesA/B Testing for messages, timing, flowsReport L2P, activation, retention KPIs5. Cross-Functional CollaborationWork with Sales to improve lead qualityWork with Performance Marketing to sync campaignsWork with Product for onboarding flowsWork with Tech to implement triggers & events What We’re Looking For Must-Have3–6 years in CRM / lifecycle / automationStrong experience with Mautic / HubSpot / WebEngage / MoEngage / ZohoBuilt complex workflows & drip journeysStrong understanding of segmentation & lead scoringHands-on experience with Email + SMS + WhatsAppAbility to measure funnel performance & lift Bonus SkillsExperience in B2B SaaS CRMRCS campaign knowledgeHTML email template editingUnderstanding of sales funnels & L2P What You Get at BhashSMSOwnership of India-scale customer lifecycle systemDirect impact on revenue, retention & activationFast-moving execution-driven cultureChance to shape automation for 2,00,000+ SMEsWork with leadership directly

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