Senior Brand Manager

Job ReaponsibilitiesOwn regional brand performance metrics including volumes, market share, distribution quality and visibility Identify state-wise growth opportunities and translate them into clear marketing activation and execution plans leveraging the 4Ps of Marketing Track and report regional performance against tagets & course correct with agility in partnership with relevant stakeholders Keep track of activation and Media effectiveness and spend efficiencyPartner with Sales and Supply Chain on S&OP planning to ensure readiness for demand generation initiatives Align marketing plans with availability, pricing, assortment and distribution priorities Flag risks and opportunities proactively to enable faster decision-making Own both the Design and Delivery of Economy Brands for the state Build deep state-specific insights, cultural moments and consumption occasions to plan and execute localized media, regional properties, influencer programs and festival activations Highlight key learnings, risks and opportunities to Category and Leadership team Drive best-in-class on-ground execution with clear KPIs and ROI measurement Devise GTM plans in collaboration with Trade marketing for execution of innovations, renovations and packaging changes Work with Label Registration team to navigate various state level Brand nuances

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