Performance Marketing Manager

CTC - 20-25 LpaExp - 6+ yearsBudget spend should be 5-6 croresStrong hands-on expertise in Google Ads, Meta Ads, Google Analytics, GTM, andperformance tracking toolsKey Responsibilities● Own and manage large-scale performance marketing budgets, ensuring efficientspend and strong ROI● Lead end-to-end strategy, execution, and optimization across platforms such asGoogle Ads, Meta (Facebook & Instagram), Bing, and other paid channels● Develop full-funnel acquisition strategies (awareness, consideration, conversion,retention) aligned with business goals● Drive campaign planning, forecasting, and budget allocation at scale● Analyze performance metrics (CAC, LTV, ROAS, CPA) and translate data into actionableinsights● Oversee ad creatives, landing page performance, and conversion optimization incollaboration with design and product teamsConduct advanced experimentation (A/B testing, audience expansion, bid strategies,new channels)● Build and maintain strong reporting frameworks and dashboards for leadershipvisibility● Stay updated with industry trends, platform changes, and emerging growth opportunities9302207707

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