Brand Marketing Manager

Role: Brand Marketing ManagerExperience: 5–7 years (must have worked D2C Fashion brands)Location: Bengaluru, KarnatakaIndustry: Fashion & LifestyleAbout Us:BeneKleed is a Gen Z streetwear brand that’s all about pushing boundaries and making bold style statements. We drop the hottest trends with a fresh twist, offering unique pieces that let you stand out and express your individuality. From head-turning fits to jaw dropping styles , our designs are built for the fearless youth who aren’t afraid to make a statement. We mix cutting-edge styles with street culture, creating looks that transcend the moment and keep you ahead of the curve.Our company culture is dynamic and energetic, making Shakti Brandz a fun, young, and agile place to work. We are committed to fostering innovation and delivering outstanding service.Job Summary:We are looking for a dynamic Marketing Manager with hands-on experience in D2C fashion brands. The ideal candidate understands brand building, digital-first communication, performance-driven campaigns, influencer collaborations, and consumer behavior in the youth/fashion segment.This role demands someone who has executed and scaled marketing in a fashion brand.Key Responsibilites:Brand & CommunicationBuild and execute the complete brand marketing strategy for the D2C fashion category.Ensure brand consistency across website, social media, marketplace creatives & campaigns.Lead seasonal storytelling, campaign shoots, launches, and fashion-led communication.Digital Marketing & GrowthPlan and manage integrated marketing calendars for monthly/quarterly brand growth.Oversee social media strategy: content types, reels, lifestyle storytelling, and trends.Work closely with performance marketing to drive traffic, conversions & retention.Coordinate with e-commerce team for category pushes, launches & promotional events.Influencer & Community MarketingBuild influencer pipelines across nano, micro, and macro creators.Create and manage creator campaigns, barter programs, and event collaborations.Drive UGC + creator-led content to power D2C consumer trust.Campaigns & ActivationsPlan, execute, and measure fashion campaigns (drops, lookbooks, seasonal stories).Identify partnership & brand-collab opportunities (events, festivals, pop-ups).Support offline activations, exhibitions & college event branding when applicable.Analytics & ReportingMonitor brand KPIs: reach, engagement, traffic, CTR, conversion rates, CAC, retention.Analyse campaign data and provide actionable weekly/monthly insights.Conduct competition benchmarking — D2C fashion, apparel, lifestyle brands.Required Skills:Strong understanding of D2C fashion.Hands-on experience with Instagram-first brand building.Good understanding of paid marketing (Meta, Google), even if not running ads directly.Influencer marketing experience with fashion/lifestyle creators.Ability to ideate & oversee shoots, campaign production & fashion content.Strong communication, storytelling & project management skills.Analytical mindset with comfort in numbers, dashboards & insights.Ability to work cross-functionally with performance, e-comm, design & ops teams.Preferred Qualifications:5–7 years in marketing for D2C fashion.Experience working in-house for a D2C brand OR at an agency with D2C fashion clients.Fashion/lifestyle industry knowledge is mandatory (No IT/SaaS/Tech background).Bachelor's degree in Marketing, Fashion Management, Communication, or similar. 

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