Marketing Manager - Copper

Position: Marketing Manager – CopperDepartment: Sales & MarketingLocation: Bengaluru Experience: 5–10 Years (preferably in Metals/ Copper Industry)Reporting To: Head – Sales & MarketingRole OverviewWe are seeking an experienced and result-driven Marketing Manager – Copper Division to lead marketing strategy, brand positioning, and business growth for our copper product portfolio. The ideal candidate will have experience in B2B/industrial marketing, strong market understanding, and proven success in driving revenue growth through strategic marketing initiatives.Key ResponsibilitiesDevelop and execute marketing strategy for the Copper division aligned with business goalsBuild brand positioning and market awareness for copper productsIdentify new market opportunities, business segments, OEMs, distributors, and channel partnersConduct market research, competitor analysis, pricing trends & demand forecastingSupport sales team with lead generation, customer outreach & proposal supportPlan and execute digital & traditional marketing campaignsManage product messaging, brochures, technical content & presentationsStrengthen dealer/partner network and drive channel engagement programsCollaborate with production, sales & leadership teams to align market strategyTrack performance, analyze ROI and present marketing dashboards/reportsRepresent the company at trade shows, industry events & customer meetingsRequired Experience & SkillsGraduate/Post-Graduate in Marketing / Business / Engineering preferred5+ years of marketing experience, preferably in Copper / Metals / Electrical / Industrial / Manufacturing sectorsStrong understanding of B2B industrial marketing & supply chain ecosystemExperience in brand building, product positioning & market expansionAbility to work with cross-functional teams & senior stakeholdersExcellent communication, presentation & negotiation skillsStrong analytical, planning & execution abilitiesProficiency in MS Office, CRM & marketing toolsPersonal AttributesResult-oriented with a growth mindsetStrong leadership & team-collaboration abilityStrategic thinker with hands-on execution styleCustomer-centric and relationship-driven

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