Regional Trade Marketing Lead

A)Retail - To Increase EFL Visibility & Sell out thereby increasing CS across MT, GT & AF:STRATEGIC (Dealer Mind Share, Increased Footprint (Online & Offline), Higher Display Share == Higher CS& Growth)Designing Regional Initiatives to drive Business OutcomeDesigning Category/Geography specific initiatives to drive specific outcomes basis business demandsDealer Co-opCreate Joint Marketing Plans with MT Chains, Large GT dealers to ensure year round Visibility & Engagement through Activations (OOH, Influencer campaigns, In store visibility, Offers)Annual MeetsTo drive engagement with Partners & Scale distributors & DealersMarketing CalendarPlan & Execute Marketing Calendar basis New Launches, Events & Regional Festivities to maximize footfall (Visibility & Activations)Marketing CostsManage Regional Marketing budget to drive Business Growth & ROIPlanogram AdherenceEnsuring Adherence of PG in MT across EWP & VC & Liasoning with NKAM & RKAM for closureMT VisibilityEngage along with RMT accounts for multi-year tie ups for Vantage spaces in stores to drive Category visibilityActivationsMake an Activation Plan to drive NPD/Consumer engagements to drive conversionCompetition BenchmarkingTrack & Monitor Competitor ActivitiesOUTSOURCED TO AGENCY (Increase in-store Visibility)Merchandizing DeploymentMonitor Agency for timely deploymentUpkeep of Permanent Assets Monitor Agency to ensure upkeep & TAT for RepairsRecce for MT Visibility.B)Direct - To Generate leads & increase conversion through Lead Generation activitiesSTRATEGICDesigning Regional Initiatives to drive Business OutcomeDesigning Category/Geography specific initiatives to drive specific outcomes basis business demandsMarketing CalendarCreate Joint Marketing Plans with Partners & Builders to ensure year-round Visibility & Engagement through Activations (OOH, Influencer campaigns, Visibility, Offers)Marketing CostsPlan & Execute Marketing Calendar basis New Launches, Events & Regional Festivities to maximize footfall (Visibility & Activations)New Sources of Lead GenerationDevelop Marketing tools to generate leads through new channels - Builders, Architects, Sanitary Ware, Modular KitchenMonthly RWA CalendarPlan & execute a monthly RWA Calendar with Society Tie Ups, Tie ups with Non-competing Categories to generate leadsSales through ActivationDrive Incrementality through Sales from ActivationsOPERATIONALCoordinate with 3 agencies for quotes BTL elements HO Printing/ ManufacturingReece with vendor in case of in-shop/office branding activitySubmission of quotes to HO Marketing for approvalCoordination for PO Creation & Payments to VendorsCoordinate with courier agency for dispatch to multiple locations to Branch Offices. (Zonal Printing)Assign and Allocate stores in coordination with business, as per planned HO Marketing Activation Plan. (Store, TL, Date)Mapping of each store to a consumer finance partners. Mapping of EFL Finance Scheme to Store. (Coordination with V5 MIS)Local Dealer Meets/Society Activations: Coordination with vendor, hotel etc.Spends & activity approval by Zone/HO

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