Social Media Manager

Job Title: Social Media & Customer Care ExecutiveAbout Us : KARMIKHWe are a fast-growing kids' clothing and lifestyle brand that’s redefining comfort and style for liones. Founded just two years ago, our brand has been registering consistent month-on-monthgrowth, driven by our passion for quality and sustainability. We specialize in customized, eco-conscious outfits for kids, blending playful designs with responsible fashion leLocation: In-office – BengaluruWorking Hours: 9:30 AM – 6:30 PM, Monday to SaturdayRemuneration : 18000 for 6 month of probation period .25,000 per month after confirmation .Objective of the Role:To create, manage, and grow the brand's presence on social media platforms ,driveengagement and sales through creative content and influencer collaborations, andsimultaneously handle customer queries and provide an excellent customer serviceexperience.Primary Responsibilities:1. Content Creation & Social Media Management Plan and execute monthly content calendars for Instagram , you tube and LinkedIn inalignment with brand aesthetics and campaign goals. Create engaging content (reels, posts, stories, carousels, captions, hashtags) – tailoredto the platform and target audience (parents, families). Use AI tools for efficient content generation and editing. Collaborate with design/photography teams to get creative assets for campaigns. Schedule and post content consistently using tools like Meta Business Suite, Later, orsimilar. Track content performance, and suggest improvements based on insights andanalytics.2. Influencer & Community Engagement Identify and reach out to relevant bloggers, influencers, and kids’ fashion creators forcollaboration. Manage influencer partnerships: briefing, coordination, tracking deliverables, and monitoring ROI Actively engage with the audience: respond to comments, DMs, tags, story mentions,and UGC (user-generated content). Build a loyal community of parents/followers through engaging initiatives likegiveaways, Q&A, polls, and contests.3. Customer Support & Relationship Management Respond promptly and professionally to all customer messages on social mediaplatforms (DMs, comments, tags). Reply to customer emails regarding orders, returns, sizing, delivery status, productqueries, etc. Follow up on pending customer issues and ensure resolution within 24–48 hours. Maintain FAQs, canned responses, and SOPs to improve customer experience andreduce turnaround time. Coordinate with internal teams (logistics, inventory, sales) to resolve customerconcerns.4. Daily Operations Support Assist in backend tasks such as tracking influencer dispatches, updating collaborationsheets, maintaining mailing lists, etc. Help with basic order management follow-ups or logistics communication if required. Be flexible to support adhoc marketing or operational activities as per companyneeds.5. Reporting & Analytics Maintain weekly reports on:o Social media performance (reach, engagement, follower growth)o Influencer campaign metricso Customer query resolution time and satisfaction Share insights and suggestions to optimize digital strategy and customer care.Skills & Tools Required Strong knowledge of Instagram, LinkedIn, Meta Business Suite, WhatsApp Business,etc. Excellent communication skills – written and verbal (especially English). Content creation abilities using tools like:o Canvao CapCut / InShot / Adobe Expresso ChatGPT or other AI content tools Basic understanding of kids’ fashion, parent demographics, and seasonal campaigns. Proficiency in spreadsheets (Google Sheets/Excel) for tracking collaborations andcontent.Preferred Qualities Creative mindset with an eye for aesthetic content (especially for kids' fashion). Empathetic and patient when dealing with customers (especially parents). Highly organized and detail-oriented. Adaptable and open to handling new responsibilities as the brand evolves. Passion for startups/small business environments and a hands-on attitude.Additional Notes The role will evolve with the brand – flexibility is key. You will work closely with the founder/creative team and will be an integral part ofthe brand’s growth. Performance will be measured on a mix of KPIs: content quality, engagement,customer satisfaction, and task ownership.

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