Salesforce Marketing Cloud Admin

Description:Key Responsibilities:• Configure and administer Salesforce Marketing Cloud including Journey Builder, Email Studio, Automation Studio, and Audience Builder.• Manage user access, permissions, and security models to ensure platform compliance and data integrity.• Partner with IT and Salesforce technical teams to integrate SFMC with enterprise systems (e.g., Salesforce Sales Cloud, Data Cloud, SAP, or ERP platforms).• Develop and optimize automated journeys and campaigns supporting both direct customer and channel partner engagement.• Ensure consistent brand standards and regulatory compliance (CAN-SPAM, GDPR, etc.) across all outbound communications.• Analyze campaign performance and provide data-driven insights to marketing and sales leadership.• Maintain marketing data hygiene, manage subscriber lists, and support segmentation strategies.• Collaborate with business analysts, data teams, and marketing stakeholders to enhance customer data capture and activation.Required Qualifications:• Bachelor’s degree in Marketing, Information Systems, or related field.• 5+ years of experience administering Salesforce Marketing Cloud in a B2B or industrial manufacturing setting.• Strong grasp of Marketing Cloud architecture and integration patterns.• Hands-on experience with Journey Builder, Automation Studio, Email Studio, and SQL-based data views.• Working knowledge of Salesforce CRM, data extensions, and data synchronization.• Experience with marketing automation tied to complex sales cycles (distributors, dealers, end customers).• Salesforce Certified Marketing Cloud Administrator or equivalent certification preferred.Preferred Skills:• Familiarity with Salesforce Data Cloud, Manufacturing Cloud, or Service Cloud.• Knowledge of ERP or product data integrations (e.g., SAP, Oracle).• Understanding of dealer and partner marketing programs.• Experience in content personalization and marketing data analytics.

Apply Now