Customer Relationship Management - Growth

Cure.fit is looking for a candidate to manage and execute the customer lifecycle journey for its fitness services & fitness products divisions. The candidate should have hands-on as well as strategic experience of handling different aspects of CRM marketing.Roles & Responsibilities:-Manage the customer lifecycle journey through various engagement and retention strategies across customer cohorts for the services & the products businessExecute CRM campaigns across Push/SMS/Email/WhatsApp/In-app and Web channelsIdentify different customer personas, create relevant customer cohorts and strategies to target these customers effectively across channels.Own the reporting & analysis of all the campaigns across the channelsDrive all marketing automation and work with the product/tech teams on initiatives to develop and execute user journeys from onboarding to retentionBe the Customer Lifecycle expert within the company by working on lifecycle initiatives and collaborate with different stakeholders to deliver on activation & retention goalsRequired Skills:-2-4 years of experience in the growth & CRM functionHands-on experience on Platforms like Clevertap, MoEngage and other martech tools.Experience with data analysis to be able to leverage tools like Metabase to come up with insights & run experiments.Excellent communications skills to drive recommendations, articulate trade-offs, and communicate plans to different stakeholders & teamsThe ability to produce creative copies is desirable, but not essential.

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