Creative Strategist (Cosmetics Brand)

We’re looking for a Creative Strategist who understands how beauty brands win on Meta ads, social media, and UGC.This role is about creating high-converting ideas, not just content. You should be deeply familiar with how top D2C beauty brands like Renee Cosmetics, Dot & Key, SUGAR Cosmetics, and MARS Cosmetics build and scale creatives.Key Responsibilities1. Creative Strategy for Paid AdsPlan and conceptualize high-performing ad creatives for Meta (Facebook & Instagram)Develop UGC ad angles, hooks, and scripts across funnel stages (TOF, MOF, BOF)Identify winning formats (problem-solution, testimonial, demo, before-after, etc.)Build a strong pipeline of creative testing ideas weekly2. UGC & Influencer Content DirectionWrite clear, actionable UGC scripts and creator briefsGuide influencers/creators to produce ad-ready contentEnsure content aligns with brand positioning and performance goals3. Social Media & Content ThinkingContribute to social media content strategy (reels, statics, carousels)Stay updated with trends, viral formats, and competitor creativesMaintain swipe files and references for continuous inspiration4. Data-Backed Creative OptimizationWork closely with media buyers to analyze:CTR, Hook Rate, Hold RateCreative fatigue and scaling signalsSuggest iterations and improvements based on performance dataRequirements2–3 years of experience in creative strategy / performance content / D2C marketingStrong understanding of Meta ads ecosystemHands-on experience with UGC scripting and influencer contentFamiliarity with beauty brands like Renee Cosmetics, Dot & Key, SUGAR Cosmetics, MARS CosmeticsStrong copywriting + storytelling abilityBasic design sense and understanding of ad formatsYou’ll Be a Great Fit If YouObsess over why ads work, not just how they lookCan spot trends early and adapt them for performanceThink in terms of hooks, angles, and testing, not just contentAre proactive and execution-focusedWhy Join UsWork on fast-scaling cosmetics D2C brandsDirect impact on campaign performance and revenueHigh ownership and creative freedom

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