Creative Lead

Creative Lead – Design, Copy & VideoReporting - Creative HeadWe’re looking for a creative leader with strong aesthetics, leadership and communicationskills to inspire, manage and elevate our creative output - across design, video, copy andcontent for both online and offline channels.Role OverviewAs the Creative Lead, you will head a multidisciplinary team of graphic designers, videoeditors, and copywriters—guiding them from concept to execution. You’ll ensure freshideas are explored, output stays brand-elevating, and operations run smoothly. This rolecalls for equal parts creative leadership, content vision, and operational oversight, with astrong understanding of how design and copy work together to tell compelling stories.Key Responsibilities● Creative & Content Leadership: Own the creative vision for all brandtouchpoints—design, video, copywriting, and content—across digital and offlinechannels.● Content for Online & Offline Channels: Develop and oversee creatives fore-commerce, social media, paid ads, emailers, in-store displays, packaging, andmore.● Trend Awareness: Keep a pulse on fashion, jewellery, content, and social mediatrends, as well as competitor strategies, to ensure fresh and relevant output.● Idea Generation: Lead brainstorming sessions to inspire innovative campaign andcontent ideas that resonate with diverse audiences.● Cross-Functional Collaboration: Partner with brand, social media, marketing, andstudio teams for unified creative execution.● Quality Control: Review and approve all creative work—design and copy—ensuringbrand alignment and platform optimization.● Operational Excellence: Oversee timelines, workloads, and workflows to ensureon-time, high-quality delivery.● People Management: Mentor, motivate, and upskill a team of creativeprofessionals, fostering both visual and written communication skills.● External Coordination: Manage relationships with creative agencies, freelancers,and production partners when required.Candidate Profile● Graduation in Design, Visual Communication, Fashion Communication, or similar.● 8–10 years of experience in creative and content roles, with at least 3–4 yearsleading a multidisciplinary team.● Proven experience in fashion, retail, or e-commerce with a portfolio showcasingdesign, video, and content work.● Strong understanding of social media creative formats, content marketing, andcampaigns.● Expertise in both digital and print design, with knowledge of production processesfor each.● Strong understanding of brand tone and copy alignment, with the ability to guideeffective messaging.● Excellent leadership, communication, and presentation skills.● Ability to think strategically while remaining hands-on in guiding execution.● Experience managing high-volume creative operations.● Bonus: Knowledge of photography (product/model) and post-productionworkflows.

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