Search Advertising Manager

Search Advertising Manager (Google Ads)Where Search Strategy Drives Measurable GrowthAt Straight North, paid search is treated as a performance system— structured, data-led, and accountable.As our paid acquisition efforts continue to scale, we are seeking a Search Advertising Manager (Part-time) to take ownership of Google Ads strategy, optimization, and performance across growth-focused campaigns in a fully remote environment.Your MissionThis role is designed for a senior paid search professional who understands how to turn search intent into measurable revenue.You will lead Google Ads performance with clarity, discipline, and strategic focus—ensuring efficiency, scalability, and consistent results.What You Will OwnLead Google Ads strategy across Search, Display, YouTube, Performance Max, and ShoppingTranslate business goals into clear paid search frameworks and KPIsOptimize performance metrics including CPA, ROAS, CTR, CPC, and Conversion RateImplement and refine Smart Bidding strategies (tCPA, tROAS, Max Conversions)Conduct advanced keyword research, intent analysis, and query optimizationDevelop and test ad copy focused on relevance, Quality Score, and conversion impactEnsure accurate tracking and attribution using GA4 and Google Tag ManagerAnalyze performance data and identify scalable optimization opportunitiesCollaborate remotely with creative, landing page, and analytics teamsProvide clear performance insights and strategic recommendationsWhat Sets You Apart4+ years of hands-on experience in Google Ads and paid searchProven ability to manage and scale performance efficientlyStrong analytical mindset and data-driven decision makingComfortable operating independently in a remote, part-time roleAgency or multi-client experience is highly valuedExperience with multi-region or multi-language campaigns is a plusWhy This Role WorksPart-time commitment with flexible schedulingFully remote collaboration with a global teamStrategic ownership without full-time operational overheadFocus on performance systems—not manual executionIdeal for senior specialists, consultants, or fractional leaders

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