Performance Marketing Manager, Google & Meta Ads

AiHello is looking for a hands-onPerformance Marketing Managerto help us grow through Google Ads and Meta Ads. This person will own campaign setup, tracking, analytics, conversion measurement, and CAC reporting across our website and funnels. You should be comfortable doing bothmedia buyingandmeasurement/tracking setup . This is not just a campaign management role. We need someone who can build a strong tracking foundation usingGoogle Analytics 4, Google Tag Manager, Meta Pixel/Conversions API, and event tracking , then use that data to improve lead quality, lower CAC, and grow pipeline. This role is ideal for someone who is highly analytical, execution-focused, and able to work independently.What you will doPlan, launch, manage, and optimizeGoogle Adscampaigns across Search, Display, YouTube, and remarketing Plan, launch, manage, and optimizeMeta Adscampaigns across Facebook and Instagram Set up and manageGA4 ,Google Tag Manager ,Meta Pixel ,Conversions API , UTM structure, and conversion events Audit and improve website tracking to ensure all key user actions are measured correctly Track and report onCAC, CPL, ROAS, funnel conversion rates, attribution, and lead quality Build dashboards and reporting views for growth performance Work with the team to define proper conversion goals, landing page experiments, and retargeting flows Identify drop-offs in the funnel and propose fixes to improve conversion rate Set up audience segmentation, remarketing, and lookalike strategies Monitor campaign performance daily and make budget/bid/creative/audience changes as needed Coordinate with design/content/web teams to improve ads, landing pages, and conversion tracking Provide weekly updates with clear insights, actions taken, and next stepsMust-have skills3+ years of hands-on experience runningGoogle AdsandMeta Ads Strong practical experience withGoogle Analytics 4 Strong practical experience withGoogle Tag Manager Experience setting upMeta Pixeland ideallyConversions API Strong understanding of attribution, conversion tracking, event design, and UTM discipline Experience measuring and improvingCAC ,CPL , and conversion rates Comfortable working directly inside ad platforms, analytics tools, and website tracking setups Strong analytical and problem-solving ability Good written and spoken English Able to work independently and take ownershipWhat success looks likeReliable end-to-end tracking is set up across the website and campaigns CAC and funnel performance are clearly measurable Paid campaigns generate qualified leads consistently Retargeting and attribution are properly implemented Growth decisions are based on clean data, not guessworkCompensation: ₹10,00,000 to ₹15,00,000 per annumImportant: In the cover letter please answer the followingHave you personally set up Google Analytics 4 and Google Tag Manager from scratch for a business website? Have you set up Meta Pixel and Conversions API yourself? What attribution approach have you used in past roles to measure paid performance? Have you used DSP , Google DSP?

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