Senior Content Writer

About AiSensyAiSensy is a WhatsApp-based Marketing & Engagement platform built on the Official WhatsApp Business APIs. We help 150,000+ businesses and 10,000+ partners—including ISVs, resellers, and affiliates—scale their customer engagement and drive revenue through intelligent automation and communication.Recognized as Meta’s Emerging Partner of the Year 2023 and CTWA Partner of the Year 2024Over ₹4,000 Crores in revenue driven for clientsTrusted by India’s top D2C, eCommerce, and enterprise brandsAiSensy is among India’s fastest-growing B2B SaaS startups, redefining how businesses connect with customers.About the RoleWe’re looking for a high-taste, research-driven Senior Writer who can craft cinematic, emotionally intelligent, culturally sharp narratives across formats. You will write everything from digital ads to brand films, long-form documentaries, case studies, and short-form content for social.You must deeply understand storytelling theory, consumer psychology, literature, and internet culture, and be able to convert insights and research into modern, compelling narratives.This is a high-impact, creativity-first role for someone who can bring depth, originality, and strong writing craft to the AiSensy creative team.Key Responsibilities1. Write Digital Ads & Brand Story ScriptsCreate scripts for 6sec, 15sec, 30sec, 45sec. digital adsBuild engaging scenes, characters, and voiceoversConvert brand insights into powerful emotional momentsWork with creative directors/cinematographers to turn scripts into shot-ready flows2. Long-Form Narratives (Documentaries, Brand Films, Case Studies)Write structured, research-heavy scripts for YouTube and branded contentUse storytelling frameworks (3-act, 5-act, story circle)Convert data, interviews, and raw insights into gripping storiesMaintain factual integrity with emotional appeal3. Short-Form Content WritingWrite high-retention scripts for Reels, Shorts, TikTok-style contentCraft thumb-stopping hooks and micro-narrativesOptimize for pacing, payoff, and attention psychology4. Deep Research & Insight ExtractionConduct investigative research on industries, culture, consumer behaviorExtract insights from reports, articles, and interviewsBuild narrative angles and creative concepts from scratchEnsure originality and factual accuracy5. Brand Voice & Psychology-Led WritingAdapt tone across brands, formats, and audiencesUse cognitive biases and emotional triggers in storytellingShape smart, modern brand narrativesUnderstand audience motivations and craft messages that resonate6. Cross-Team Creative CollaborationWork with directors, editors, designers, and producersConvert scripts into storyboard-ready versionsProvide narrative direction during shoots and editsMaintain consistency across all creative outputsRequired Skills & ExpertiseStorytelling & WritingStrong visual storytelling abilityUnderstanding of storytelling theory: Hero’s Journey, Story Circle, Act structuresAbility to write emotional, insight-driven, and cinematic narrativesCommand over literary devices (metaphor, rhythm, symbolism, subtext)Ad WritingPrior experience writing digital ads, branded content, or filmsAbility to compress ideas into tight, powerful scriptsStrong hook-writing abilityResearch SkillsAbility to convert complex topics into accessible storiesStrong fact-checking disciplineInvestigative, curiosity-led research approachConsumer PsychologyUnderstanding of human behavior, cognitive biases, and emotional triggersAbility to write messaging that influences perception and actionDigital & Creative LiteracyAwareness of contemporary internet culture and trendsUnderstanding of short-form pacing and viral content mechanicsAbility to switch writing tones (cinematic, witty, poetic, conversational, etc.)Experience Level2–4 years in one or more of the following:Creative agenciesProduction housesJournalismScriptwritingBranded contentDocumentary writingDigital storytellingPortfolio RequirementsCandidates must share:2–3 ad film / long-form / social scripts1 long-form narrative or documentary script1 research-heavy piece (case study/article)2 short-form scriptsAny literary writing sampleWhy Join AiSensy?Work at the intersection of content, product, and growthDrive measurable impact in a rapidly scaling B2B SaaS environmentCollaborate with a high-energy, passionate teamTake ownership of content that reaches millions of users and businessesFlexible work culture, fast growth opportunities, and a strong performance-driven ethosReady to shape the voice of one of India’s leading B2B SaaS startups?Apply now and help define the future of business communication with AiSensy.

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