Social Media Content Creator

Key Responsibilities ➢ Develop and execute content strategies across Instagram, YouTube, LinkedIn, and emerging platforms tailored to service-based audiences ➢ Concept, script, shoot, and edit content (video-first + some static) that’s native to each platform ➢ Own and manage end-to-end content calendars, channel-wise ➢ Build and scale a creator and influencer ecosystem to amplify brand messaging ➢ Collaborate with internal stakeholders to craft messaging for key moments (drops, launches, brand IPs, customer features) ➢ Optimize content for reach, retention, saves, shares, and conversions ➢ Analyze performance data regularly to iterate on formats, frequency, and messaging ➢ Stay ahead of social trends, algorithm shifts, and platform features to innovate with speed ➢ Work closely with the performance marketing team to align organic content with paid strategy What Success Looks Like ★ Consistent growth in followers, reach, and engagement across key channels ★ High-performing content formats with strong save/share ratios ★ Creator collaborations that drive brand awareness, UGC, and lead generation ★ Repeatable content playbooks that ladder up to business goals ★ A clear, data-backed approach to organic social growth Requirements ● 4+ years of proven experience as a content creator, social strategist, or hybrid role ● Solid understanding of content formats that work for service-based brands ● Ability to conceptualize and execute brand stories visually and tonally ● Proven success in building social media growth from scratch or scale ● Strong understanding of algorithms, trends, platform-native behaviors ● Experience collaborating with creators, influencers, or UGC producers ● Great creative instincts : smart, sharp, on-brand ● Self-starter energy with strong creative and analytical thinking

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