Performance Markerter (Immediate joiner)

Performance marketerResponsibilities:Campaign Creation and Planning: Develop and plan diverse PPC campaigns, encompassing Paid Search, Paid Social,and Video Ads across multiple digital channels. Prepare objective-focused campaign and media plans aligned with e-commerce business goals.Collaborate with strategy and creative teams to ensure campaign messaging, structure, and targeting align with performance objectives.Campaign Optimization:Oversee and optimize existing PPC campaigns to improve performance, ROI, and efficiency.Conduct A/B testing for audience segments, creatives, and landing pages.Analyze trends and make data-driven decisions to enhance campaign effectiveness.Ecommerce Strategy Development: Develop and implement paid media strategies tailored to D2C and e-commerce objectives.Allocate budgets effectively across funnel stages based on priorities and profitability.Leverage catalog segmentation and Dynamic Product Ads strategically for personalized remarketing.Ad Creation and Proofing:Write and proof engaging ad copy aligned with brand tone and platform requirements.Coordinate with design teams to ensure creatives are optimized for CTR and conversion.Data Analysis and Reporting:Produce detailed reports on campaign performance with actionable insights.Analyze performance across Google Ads, Meta Ads, and other platforms to identify opportunities.Platform Proficiency: Hands-on experience with:○ Google Ads (Search, Shopping, YouTube, Performance Max)○ Meta Ads Manager (Facebook & Instagram)○ TikTok Ads○ KlaviyoFamiliarity with Shopify or similar e-commerce platforms and pixel/event tracking.Analytics and Reporting Tools:Proficiency in Google Analytics (GA4) for performance tracking.Strong ability to interpret data and derive scalable growth insights.Data Manipulation and Excel/Sheets:Advanced working knowledge of Google Sheets / Excel for data cleaning, pivot tables,and visualization.Ability to link backend performance data (AOV, CAC, ROAS) with campaign-level data.Attribution AnalysisCompare first-click, last-click, and DDA data to understand channel overlap and conversion contribution.Use UTM-based tracking, Shopify, and GA4 event-level data to validate ad performance and ROI accuracy.RequirementsBachelor’s degree in Marketing, Business, or related field.2–4 years of proven experience managing PPC campaigns for e-commerce/D2C brands.Proficient in Google Ads, Meta Ads, GA4, and Shopify (or similar platforms).Strong analytical skills with understanding of AOV, CAC, ROAS, and attribution models.Hands-on with Excel/Sheets, UTM tracking, and event setup (GTM, Meta Pixel).Excellent ad copywriting, communication, and collaboration skills.Google Ads / Meta Blueprint certification preferred.Experience with tools like Klaviyo, Zapier, or Pabbly is an added advantage.

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