CRM Manager

CRM Manager – Remote (India-Based)About PlusMarkets:PlusMarkets empowers skilled traders to monetize their abilities through fully monetized challenges and funded trading accounts—no personal capital required. The firm combines advanced technology, a disciplined performance framework, and comprehensive trader support to redefine the path to trading success.Role Overview:As theCRM Manager , you will be instrumental in nurturing and retaining trader relationships, ensuring clear communication, and optimizing their lifecycle. You'll lead data-driven customer engagement strategies, onboarding, and retention campaigns to drive trader satisfaction and performance.Key Responsibilities:Develop and implement CRM strategies that foster trader engagement, retention, and satisfaction. Manage and enhance the customer journey—from onboarding to challenge completion and funded account conversion. Segment trader profiles and craft personalized messaging based on behavior and account status (e.g., challenge phase, funded trader, inactive). Execute multi-channel campaigns (emails, push, SMS, WhatsApp, in-app messages), considering channel effectiveness and trader preferences. Set up trigger-based campaigns (welcome flows, challenge reminders, milestone nudges, re-engagement workflows). Collaborate with marketing, product, support, and analytics teams to align CRM efforts with brand voice, product updates, and analytics insights. Use A/B testing and analytics to optimize messaging, engagement, and conversion rates. Maintain CRM platform integrity, campaign schedules, and accurate reporting on KPI metrics (e.g., open rate, conversion to funded, retention rate). Continuously audit campaign performance and iterate based on insights and trader feedback.Qualifications:Experience:3–6 years in CRM, customer success, or lifecycle marketing—preferably in fintech, trading platforms, prop trading, or adjacent sectors. Technical Expertise:Proficient in CRM and marketing automation tools (e.g., HubSpot, CleverTap, MoEngage, Salesforce)—experience with fintech or trading platforms is a plus. Analytical Mindset:Skilled with customer segmentation, data analysis, and deriving actionable insights. Communication Skills:Strong across email, in-app, and chat channels—with an ability to humanize automated messaging. Execution:Experienced in launching, optimizing, and scaling CRM campaigns based on quantitative and qualitative feedback. Collaborative Approach:Able to work with cross-functional stakeholders effectively. Language Skills:Fluent in English; knowledge of Indian regional languages (like Hindi, Tamil, Telugu) is advantageous.Nice-to-Have:Experience working in remote or distributed teams. Understanding of trader behavior, funded challenges, or trading client lifecycles. Familiarity with A/B testing tools and campaign measurement techniques. Previous involvement in CRM for retention, loyalty campaigns, or lifecycle optimization.Benefits:Fully remote with location flexibility across India. Flexible working hours—designed for asynchronous collaboration across time zones. Opportunity to shape the trader experience in a mission-critical CRM function. Professional growth within a dynamic fintech/trading environment.

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