Social Media Manager

We are looking for a creative, driven Social Media Manager to help us grow and manage our clients' presence across multiple platforms. This is a genuinely exciting opportunity to shape the voice and identity of a purpose-driven brand from the ground up — with real creative freedom and the chance to make a meaningful impact.What you will do?Build and manage our clients’ presence across key social platforms, including Instagram, TikTok, LinkedIn, X (Twitter), and Facebook.Develop and execute a content strategy that builds brand awareness, grows our following, and drives engagement with parents, educators, and families.Create high-quality, on-brand content — including graphics, short-form video, copy, and carousels — that brings our mission to life in an authentic and compelling way.Manage a consistent posting schedule across all active channels, ensuring content is timely, relevant, and well-optimised for each platform. Monitor trends, platform algorithm changes, and competitor activity to keep our strategy sharp and ahead of the curve.Engage actively with our community — responding to comments, messages, and mentions in a voice that reflects our values.Track and report on key performance metrics (reach, engagement, follower growth, conversions) and use data to continuously improve.Collaborate with the founders on campaign ideas, product launches, and any PR or media activity that intersects with social.What are we looking for?Proven experience managing social media accounts for brands, ideally in a consumer, family, health, or tech context.A strong creative eye — you can produce content that stops the scroll and tells a story.Confident across multiple platforms and their native content formats — Reels, Stories, carousels, threads, and more.Strong copywriting skills with an ability to adapt tone and voice depending on the platform and audience.Data-literate — you understand what the numbers mean and how to act on them.Self-starter who is comfortable working independently and managing their own time in a fully remote setup.Genuine interest in children's wellbeing, online safety, parenting, or family tech is a big plus.Experience working with early-stage startups or building brand presence from scratch is highly desirable.

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