Paid Search Specialist

Paid Search Specialist — CurrentWareLocation: Remote (India)Reports to: Head of GTMExperience: 4+ years in B2B SaaS paid acquisitionMISSIONDrive predictable, high-quality pipeline for CurrentWare through disciplined paid acquisition. Own the full paid funnel—from targeting strategy to landing page optimization to board-level reporting—while identifying and scaling the most efficient channel, audience, and message combinations to generate large, multi-seat opportunities from healthcare, government, and professional services organizations across the US, Canada, UK, and other English-speaking markets.This role is not about lead volume. Success is defined by SQL quality, deal size, and pipeline predictability.30-60-90 DAY SUCCESS ROADMAPFIRST 30 DAYS — DIAGNOSE & STABILIZEObjectivesGain full situational awareness of paid performance, attribution, and ICP alignmentIdentify immediate efficiency and quality gapsEstablish credibility with GTM and sales stakeholdersWhat You’ll DeliverComprehensive audit of all paid channels, campaigns, audiences, and landing pagesClear documentation of current funnel performance (click → conversion → SQL → pipeline)Attribution review with identified gaps and remediation planSales alignment interviews completed; ICP and deal-quality criteria validatedPrioritized optimization roadmap with hypotheses and expected impactFirst wave of quick-win optimizations deployed (targeting refinements, exclusions, creative tests)Success SignalsClear understanding of what is working vs. wasting spendEarly efficiency improvements without sacrificing lead qualityAlignment with sales on what constitutes a “good” paid SQLDAYS 31–60 — BUILD & PROVEObjectivesEstablish reliable attribution and reportingImprove SQL efficiency and deal quality through focused testingIdentify scalable channel + audience combinationsWhat You’ll DeliverClean paid → SQL → pipeline visibility in HubSpot (and downstream systems)Active testing framework across audiences, creative, and landing pagesCRO audit completed with live A/B tests runningBudget reallocation away from low-intent or low-quality segmentsInitial identification of top-performing channels and audience cohortsMonthly performance report with clear insights and recommendationsSuccess SignalsMeasurable improvement in cost per SQL and SQL qualityReduction in low-intent or small-deal leadsClear evidence of which channels and audiences are worth scalingDAYS 61–90 — SCALE & SYSTEMATIZEObjectivesScale what works with confidenceEstablish predictability and repeatabilityDeliver board-ready clarity on paid performanceWhat You’ll DeliverDocumented paid acquisition playbook (targeting, messaging, landing pages)Scaled investment in the highest-performing channel + audience combinationsUnderperforming campaigns paused or eliminatedConsistent monthly SQL delivery with improving predictabilityBoard-ready paid performance summary with attribution, trends, and scaling planDefined roadmap for the next two quarters of paid growthSuccess SignalsMajority of paid SQLs align with enterprise or upper mid-market deal sizesClear, defensible understanding of paid ROI and pipeline contributionExecutive confidence in paid as a scalable, accountable growth leverCORE RESPONSIBILITIESStrategy & Execution (60%)Own end-to-end paid strategy across Google Ads, LinkedIn Ads, Bing Ads, Capterra, and emerging channelsDesign and execute account-based and intent-based targeting strategiesManage a meaningful monthly paid budget with authority to reallocate spend based on performanceContinuously test audiences, creative, bidding strategies, and messagingIdentify and launch new paid tactics to expand qualified pipelineConversion Optimization (25%)Own landing page strategy, messaging, and copy (with design/dev partners)Analyze conversion paths and fix funnel drop-offsRun disciplined A/B testing across landing pages, CTAs, and formsIncorporate sales feedback into targeting and messaging refinementAnalytics & Reporting (15%)Build and maintain attribution and performance dashboards tied to SQLs and pipelineDeliver monthly GTM performance reviews and quarterly executive summariesRecommend budget allocation and scaling decisions backed by dataTrack competitive paid activity and efficiency benchmarksMUST-HAVE QUALIFICATIONS (NON-NEGOTIABLE)4+ years driving qualified B2B SaaS SQLs through paid channelsProven experience targeting mid-market and enterprise organizationsHands-on ownership of multi-geo paid campaigns (US, Canada, UK, English-speaking markets)Expert-level Google Ads and LinkedIn Ads proficiencyStrong data fluency across GA4, marketing automation, and CRM attributionOwnership mindset: responsible for outcomes, not just executionSTRONGLY PREFERREDExperience in healthcare, government, or professional services marketingFamiliarity with security, compliance, or workforce analytics categoriesDemonstrated conversion rate optimization winsTrack record of improving efficiency while increasing deal qualityComfort working cross-functionally in a remote environmentAPPLICATION REQUIREMENTSApplicants must submit case studies or examples demonstrating:Paid campaigns owned (platforms, budgets, geographies)Impact on SQL quality, deal size, or pipeline efficiencyClear before/after results tied to business outcomesApplications without demonstrable B2B SaaS paid acquisition results will not be considered.ABOUT CURRENTWARECurrentWare is a leading employee monitoring and productivity software platform serving mid-market and enterprise organizations across healthcare, government, and professional services.

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