Market Intelligence Specialist

We are seeking a detail-oriented and analytical professional to support data-driven decision-making by collecting, analyzing, and interpreting market data. The ideal candidate will help the organization understand current market conditions, customer preferences, and competitive landscapes to guide strategic planning, product development, and marketing initiatives. Key Responsibilities Conduct primary and secondary research to gather market intelligence on industry trends, customer behavior, and competitor performance. Design and execute surveys, focus groups, interviews, and observational studies to collect data. Analyze customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Compile and analyze statistical data using modern tools and software. Interpret data trends and patterns to provide actionable insights and strategic recommendations. Monitor and forecast marketing and sales trends based on research findings. Prepare clear and compelling reports, dashboards, charts, and presentations for internal stakeholders. Presents research findings to senior leadership and cross-functional teams. Translate complex data into understandable insights for business strategy, product development, and marketing. Track competitor products, pricing, sales, and marketing strategies. Benchmark performance against key competitors and industry standards. Collaboration Work closely with marketing, product, sales, and executive teams to align research goals with business objectives. Provide insights to support campaign development, go-to-market strategy, and customer segmentation. This role is an excellent opportunity for a talented researcher to drive business growth through data-driven insights. About this job This is a challenging and rewarding role that requires strong analytical skills, attention to detail, and effective communication. If you have a passion for market research and a talent for analyzing complex data, we encourage you to apply. You will be responsible for * Conducting market research and analyzing data to inform business decisions. * Developing and executing research plans to meet business objectives. * Collaborating with cross-functional teams to integrate research findings into business strategies. Requirements * 3+ years of experience in market research or a related field. * Strong analytical and problem-solving skills. * Excellent communication and presentation skills. What we offer * Competitive salary and benefits package. * Opportunities for professional growth and development. * Collaborative and dynamic work environment.

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