Digital Analytics Associate

Associate - Digital AnalyticsOffice Location: GhansoliPosition Description:- Work independently on tags configuration and the development of tags and data layer using Google Tag Manager for Web and Mobile Apps. - Work as an individual contributor and handle pipeline of tagging requests received from various clients as well as support large scale projects. - Develop, design, build, test, and monitor of Web data layer and web tags/pixels. - Work with interactive marketing teams (paid media, social media, organic search engine optimization) for tracking in their areas and merging of their data with web analytics, as needed. - A good understanding of Google ecosystem and can perform tagging across all Google platforms including marketing platforms. - Work with program managers/customer service team for timely implementation of changes in tagging due to site changes. - Tagging schemas and specifications for new sites and new site features. - Quality assurance and debugging of tagging as implemented by developers. - Write tagging specifications/flow for developers for enhanced ecommerce websites/apps. - Implement proper cookie consent triggers to adhere to regulatory standards (GDPR, CCPA). - Write JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for implementation in Google Tag Manager. Server-side tags implementation is a plus. - Write SQL/Big Queries to verify and report on Google Analytics in the data warehouse. - Access the Google Tag Manager and Google Analytics APIs for automating tasks. - Quality assurance and debugging of tagging as implemented by developers.Responsibilities:- Strong knowledge of DHTML (HTML, CSS, JavaScript, DOM). - Hands-on in Looker Studio (Previously Data Studio) is a plus. - Experience architecting, designing, and implementing data within a data layer. - Experience in reporting and data crunching. - Experience debugging analytics and other HTTP requests with browser developer tools/extensions.

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