Demand Generation Specialist (Growth & Inbound)

About the RoleWoliba (Work Life Balance) is on a mission to automate employee engagement. We have a powerful platform and an arsenal of 50+ specialized landing pages—now we need the engine to drive them.We are looking for a Demand Generation Specialist who lives and breathes "high-intent" marketing. You won't have a million-dollar budget; instead, you will use surgical precision with Google Ads, SEO, and Conversion Rate Optimization (CRO) to steal market share from legacy competitors and turn cold traffic into "Aha!" moments.Key Responsibilities- Competitor Conquesting: Own the strategy and execution for our "Woliba vs. [Competitor]" campaigns. You will manage Google Ads (Search/Retargeting) with a focus on high-intent, exact-match keywords. - Landing Page Optimization: Manage and iterate on our 50+ landing pages. You’ll use A/B testing to improve conversion rates and ensure the messaging aligns perfectly with user pain points. - Automated Lead Nurture: Since we don't have a large sales team, you will build the "automated salesperson"—designing email drip campaigns and triggers that move leads from "just looking" to "ready to buy." - Inbound Funnel Architecture: Map the journey from an ad click to a product demo. You will implement tools (like interactive product tours) to help the product sell itself. - Low-Budget Growth Hacking: Find creative ways to drive traffic, including LinkedIn "guerrilla" marketing, partnership SEO, and mining competitor reviews for ad copy gold.Technical Requirements- 3-5 Years in B2B SaaS: You’ve done this before for a startup or a scaling software company. - Google Ads Mastery: Deep experience in Search and Display, specifically with competitor bidding and "Quality Score" optimization to keep costs low. - SEO & Programmatic Content: Understanding of how to rank comparison pages and use "Long-tail" keywords to capture niche HR pain points. - Marketing Automation: Proficiency in tools like HubSpot, Marketo, or Zapier to connect landing page forms to email sequences. - Data Literacy: You don't just report on clicks; you report on CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend).Who You Are- The "Swiss Army Knife": You can write the ad copy, set up the tracking pixel, and tweak the landing page layout yourself. - Budget-Conscious: You treat the marketing budget like your own money—finding the most efficient path to revenue. - Mission-Driven: You believe in Work-Life Balance and want to help companies provide it to their employees.

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