Content Specialist

Roles and Responsibilities:Content & Thought Leadership Own execution of blogs, website content, and landing pages for the US audience Produce thought-leadership and Pulse content aligned to service line narratives Build and manage guides, gated content, and ebooks in collaboration with demand teams Lifecycle Demand & Programs Plan and execute webinars Run client-focused campaigns and activities that support upsell, cross-sell, and retention Own Demand → Pipeline contribution from content and program-led initiatives Own ABM campaigns with relevant content, messaging, and assets Media, Distribution & Community Manage social media execution (primarily LinkedIn, selectively others) Own video content creation and YouTube strategy execution Drive presence on Reddit and Medium for authority and niche engagement Work closely with design and video teams to ensure consistent output Collaboration & Alignment Work closely with: Assistant Marketing Manager – Revenue Ops & Performance Sales and Growth teams (US) Leadership stakeholders Ensure content and programs are aligned to active campaigns and pipeline goalsExperience Required:3–6 years of experience in B2B marketing, preferably in: Professional services SaaS / Tech Consulting or B2B services Skills & Capabilities Strong content execution skills (written + conceptual) Comfortable working across blogs, webinars, gated content, and social Understands demand funnels, not just content creation Ability to manage multiple programs in parallel Data-aware and conversion-focused mindset Strong coordination and follow-through Experience with ABM campaigns

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