Product Content Writer (B2B SaaS)

About MotadataMotadata is a renowned IT monitoring and management software company that has been transforming how businesses manage their ITOps since its inception. Our vision is to revolutionize the way organizations extract valuable insights from their IT networks. Bootstrapped since inception, Motadata has built up a formidable product suite comprising cutting-edge solutions, empowering enterprises to make informed decisions and optimize their IT infrastructure. As a market leader, we take pride in our ability to collect and analyze data from various sources, in any format, providing a unified view of IT monitoring data.1. Role Objective The Product Content Writer will own the technical narrative of Motadata’s products. You will create high-authority content that educates mid-market and enterprise IT leaders, simplifies complex technical features into business value, and supports the sales team with credible, high-impact collateral. 2. Key Responsibilities Content Creation & Authority Technical White Papers:Research and draft deep-dive papers on topics like AIOps, Network Observability, and Compliance (NCA, SAMA). Problem-Led Blogs:Write 4–6 technical blogs monthly targeting IT Managers and SREs (e.g., "Reducing Alert Fatigue with AI-led Correlation"). Industry Solution Pages:Create web copy tailored to specific verticals (Banking, Healthcare, Retail) focusing on their unique technical pain points. Sales Enablement & Conversion Case Studies:Interview technical teams and customers to write success stories that highlight specific metrics (MTTR reduction, cost savings). Comparison Assets:Draft "Us vs. Them" battlecards and web pages (e.g., Motadata vs. SolarWinds) focusing on technical differentiators. Sales Decks:Script and structure technical PPTs for sales pitches and corporate presentations. Product Storytelling & Collaboration Video Scripting:Collaborate with the video editor to storyboard technical product walkthroughs and "How-it-works" snippets. Feature Launches:Work with Product Management to turn release notes into engaging "What’s New" announcements. Landing Pages:Own the technical copy for campaign landing pages to ensure high conversion rates from organic and paid traffic. 3. Required Qualifications Education:B.E. / B.Tech in Computer Science, IT, or a related engineering field is mandatory.(An MBA in Marketing is a significant plus). Experience:3–6 years of experience in Technical Marketing or Content Writing for a B2B SaaS/IT product company. Technical Knowledge:Strong conceptual understanding of ITIL, ITSM, Cloud Infrastructure (AWS/Azure), and APIs. 4. Skills & Competencies Technical Translation:Ability to read a technical spec sheet and explain the "Business Why" to a CTO. SEO Proficiency:Knowledge of keyword research (Ahrefs/Semrush) to ensure content ranks for high-intent IT queries. Analytical Thinking:Ability to extract data from the product to create "Data-driven" content. Project Management:Ability to manage multiple deadlines for the monthly content calendar. 5. Key Performance Indicators (KPIs) Organic Traffic:Growth in rankings for target technical and product keywords. Lead Quality:Number of MQLs (Marketing Qualified Leads) generated via gated white papers and case studies. Sales Adoption:Frequency of use of sales decks and battlecards by the sales team. Conversion Rate:Percentage of visitors converting on product and comparison landing pages

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