Sr. Performance Marketing Specialist (D2C Ecommerce) - Ahmedabad Location

Scope of Work:Meta Ads, Google Ads, & Ad Creatives Stratgies - (D2C Ecommerce) Location:Ahmedabad (NOT WFH)Key ResponsibilitiesRunMeta (ASC, Broad, TOF/MOF/BOF)&Google (Search, PMax, YouTube)campaigns Focus onincremental reach (CPI-R), not just CPA Set upPixel, CAPI, Enhanced Conversions & full-funnel tracking Measure what matters:Contribution margin, LTV & baseline revenue Work with brand & creative team to buildbrand-led conversion ads Setup Full-proof Attribution Setup Help design, brief, or review ad creatives in collaboration with the design team. Assist in managing and optimizing D2C stores (mainly Shopify-based) Research competitor D2C strategies and consumer trends to offer actionable insights. Collaborate cross-functionally with content, creative, and paid media teams.What you’ll learn & implementThink like a D2C Brand Owner Drive impact at CM2 profitability level Build a system where ads grow baseline (organic + direct) revenue Work with a high-caliber brand strategy & creative team Learn how to acquire customers while building brand equityBecause:The best brands don’t just buy customers, they’re chosen And that shows up in higher margins + higher LTVWhat makes this role different?Most performance marketing roles optimize for: ROAS Short-term revenue Platform-reported performanceThis role optimizes for: Incremental revenue Contribution margin Brand-driven demand Long-term growthAbout ThinkWhyThinkWhy is an ecommerce growth accelerator helping global challenger brands scale profitably across marketplaces and D2C platforms. We combine marketing, tech, creative and strategic content to unlock growth for ambitious global brands.

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