National Sales Manager

Position SummaryThe National Sales Manager is responsible for leading and executing the company’s national sales strategy within the Food & Beverage sector. This role drives revenue growth, expands market share, manages key accounts, and leads regional sales teams to achieve performance targets. The ideal candidate combines strategic planning, team leadership, and deep industry knowledge to strengthen brand presence and profitability nationwide.Key ResponsibilitiesStrategic LeadershipDevelop and implement national sales strategies aligned with company objectivesIdentify new market opportunities, distribution channels, and growth segmentsEstablish annual sales targets, forecasts, and KPIsRevenue & Growth ManagementDrive revenue growth across retail, wholesale, foodservice, and distributor networksMonitor sales performance, analyse trends, and adjust strategies accordinglyManage pricing strategies, promotional planning, and margin optimisationTeam Leadership & DevelopmentLead, coach, and develop regional and territory sales managersSet performance expectations and conduct regular evaluationsFoster a high-performance, results-driven sales cultureKey Account ManagementBuild and maintain strong relationships with national retail chains, distributors, and strategic partnersNegotiate contracts, trade agreements, and promotional programsOversee major account performance and expansion initiativesMarket & Competitive AnalysisTrack competitor activities, market trends, and consumer behaviourProvide insights to marketing and product teams for innovation and positioningRepresent the company at industry trade shows and key eventsCross-Functional CollaborationWork closely with marketing, supply chain, finance, and operations to ensure seamless executionAlign inventory planning with sales forecastsSupport new product launches and national campaignsQualificationsEducationBachelor’s degree in Business, Marketing, Sales, or related field (MBA preferred)Experience10+ years of progressive sales experience in the Food & Beverage industryMinimum 7-10 years in a leadership or national-level sales roleProven track record of meeting or exceeding revenue targetsSkills & CompetenciesStrong negotiation and relationship management skillsStrategic thinking and analytical abilityLeadership and team development expertiseFinancial acumen (P&L, forecasting, budgeting)Excellent communication and presentation skillsCRM and sales analytics proficiencyKey Performance Indicators (KPIs)National revenue growthMarket share expansionGross margin performanceSales team target achievement rateKey account retention and expansion

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