Head of Marketing

Job Title: Head – Branding & MarketingDepartment: Marketing & Corporate CommunicationsLocation: AhmedabadReports To: Director GeneralPosition OverviewThe Head – Branding & Marketing will lead the GREMI’s overall brand vision, marketing strategy, and outreach initiatives. This role is responsible for building a strong, differentiated brand position in the higher education landscape, driving high-impact marketing campaigns, and ensuring sustained growth in awareness, reputation, and admissions quality.The role demands a strategic leader with deep expertise in brand building, digital and performance marketing, institutional positioning, and team leadership. The incumbent will oversee end-to-end marketing operations, manage internal teams and external partners, and play a critical role in positioning GREMI as a national leader in real estate and built-environment education.Key Responsibilities1. Brand Strategy & Institutional PositioningDefine and lead the long-term brand strategy aligned with institutional vision and growth objectives.Establish a distinctive positioning for the university within the higher education and real estate ecosystem.Ensure consistency and excellence in brand communication across all touchpoints.Act as custodian of brand identity, messaging frameworks, and visual standards.2. Marketing Strategy & Campaign LeadershipDesign and lead integrated marketing strategies across digital, offline, and experiential channels.Oversee admission marketing, program launches, and national awareness campaigns.Drive data-led decision-making to optimize campaign performance, ROI, and lead quality.Build scalable marketing funnels to enhance conversion and enrollment outcomes.3. Digital & Performance Marketing LeadershipLead digital marketing strategy across platforms including LinkedIn, Instagram, YouTube, and search ecosystems.Oversee performance marketing initiatives including Google Ads, Meta Ads, and other paid channels.Define KPIs such as CPL, CAC, conversion rates, and engagement benchmarks.Manage agencies and internal teams to continuously improve reach, targeting, and performance efficiency.4. Admissions Marketing & Outreach StrategyWork closely with admissions leadership to align marketing with enrollment goals.Design outreach strategies including school engagement, corporate connects, and industry partnerships.Strengthen the admissions funnel through targeted campaigns and high-quality lead generation.5. Events, Partnerships & Thought LeadershipConceptualize and lead high-impact events such as conferences, seminars, webinars, and industry forums.Build strategic partnerships with industry bodies, corporates, and academic institutions.Position the university as a thought leader through curated events and knowledge platforms.6. Team Leadership & Organizational Capability BuildingBuild, mentor, and lead a high-performing marketing team across functions.Define team structure, roles, and performance metrics aligned with organizational goals.Foster a culture of innovation, accountability, and execution excellence.7. Vendor, Agency & Budget ManagementOversee relationships with creative agencies, media partners, and digital vendors.Negotiate contracts and manage large-scale marketing budgets effectively.Ensure optimal allocation of resources for maximum impact and efficiency.8. Content, Communication & PRLead the overall content strategy including website, brochures, reports, and digital assets.Ensure all communication aligns with institutional tone and target audience segments.Drive PR strategy, media engagement, and reputation management initiatives.9. Analytics, Insights & ReportingEstablish robust systems to track marketing performance and brand metrics.Review dashboards on lead generation, engagement, campaign ROI, and brand visibility.Provide strategic insights and recommendations to leadership for continuous improvement.Key Skills & CompetenciesStrong strategic thinking in brand building and institutional positioningExpertise in integrated marketing and campaign leadershipDeep understanding of digital and performance marketing ecosystemsProven leadership and team management capabilitiesStrong stakeholder management and cross-functional collaboration skillsHigh analytical orientation with focus on ROI and data-driven decisionsExcellent communication, storytelling, and presentation skillsQualification & ExperienceMBA degree in Marketing, Communications, Business, or a related field is required. The candidate should have 10–15 years of experience in branding and marketing, with a significant portion in leadership roles.Experience in higher education, professional services, or real estate brands will be strongly preferred. Proven track record of leading large-scale campaigns, managing teams, and delivering measurable business outcomes is essential.Key Performance Indicators (KPIs)Overall brand visibility, perception, and positioningMarketing ROI and cost of acquisition (CAC)Lead quality, conversion rates, and admissions contributionDigital growth, engagement, and performance metricsSuccess of flagship campaigns and institutional eventsTeam performance and execution efficiencyBudget management and optimization

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