Social Media Specialist

Who We Are? Cleantech Industry Resources accelerates United States solar, battery storage and EV projects by providing turnkey development as a service including 100% internal systems engineering. The company deploys a leading team that spun out of the largest solar power producer in the world. This team operates within a sophisticated suite of software to support projects from land origination, through to commercial operation. Location of Position: Ahmedabad, India What We Offer Opportunity to join a top-notch, collaborative team of professionals Fantastic team environment and collaborative culture Professional development opportunities to grow into an industry leader Our Commitment to Diversity At CIR, we are dedicated to nurturing a diverse and equitable workforce that truly reflects our community. We deeply value each person’s unique perspective, skills, and experiences. CIR embraces all individuals, regardless of race, religion, sexual orientation, gender identity, age, or nationality. We are steadfast in our commitment to fostering a just and inclusive world through intentional policies and actions. Your individuality enriches our collective strength, and we strive to ensure everyone feels respected, valued, and empowered. Position Summary The Social Media Specialist will support day-to-day operations, social media operations, content engagement, and growth in collaboration with the CIR Marketing Team. This full-time role plays a key part in strengthening CIR’s brand presence, visibility, and engagement across social platforms This role is ideal for someone with 2-4 years of hands-on experience in social media management, marketing, or communications with a proven track record of successful engagement in the B2B, clean energy, or environmental sectors. This role requires excellent communications skills, strong organizational abilities, and a detail-oriented approach. The ideal candidate will have prior experience in social media accounts, with a proven track record of academic success in the fields of marketing or communications. Core Responsibilities Social Media Engagement Support daily social media engagement across company profiles with a primary focus on LinkedIn. Like, comment, and interact with relevant posts from industry leaders, partners, clients, and target accounts to increase brand visibility and reach. Follow and monitor relevant companies, organizations and individuals aligned with clean energy project development. Monitor comments, mentions and direct messages, flagging engagement opportunities or questions for the marketing team. Proactively identify opportunities to build relationships and visibility through thoughtful engagement in industry conversations. Maintain consistent brand voice and professionalism across all interactions. Social Media Execution and Brand Presence Execute social media strategies designed to grow audience awareness, engagement, and follower growth. Maintain and manage the social media content calendar, ensuring consistent posting cadence and alignment with marketing priorities. Support content amplification by engaging with posts after publication to help improve reach and performance. Ensure consistent messaging and brand alignment across all social media platforms and accounts. Stay informed on platform best practices, engagement trends, and algorithm updates. Content Support and Coordination Surface high-performing posts, articles, announcements, and industry news for potential resharing or engagement. Coordinate relevant social media posts based on industry conversations, and work with Marketing team to develop timely and relevant content ideas and post. Support development and content strategy for individual employee posts and CEO platforms to help amplify content from the main company accounts. Communicate clearly and proactively with the marketing team regarding progress, challenges, and questions. Ensure assigned tasks are completed on time with minimal supervision. Paid Social and Campaign Support Organize, execute and support targeted paid social campaigns with a primary focus on LinkedIn Ads. Assist with campaign setup, audience targeting, creative, and performance monitoring. Track and analyze the effectiveness of paid campaigns across social channels, making recommendations for optimization. Analytics and Reporting Track and maintain social media performance metrics, including follower growth, impressions, engagement rates, and post performance. Prepare regular weekly and quarterly engagement and performance summaries for the marketing team. Identify trends, patterns, and opportunities for improvement based on analytics. Support ongoing optimization of posting times, formats, and engagement tactics. Community Management Support community management efforts by tracking interactions, discussions, and notable industry developments. Monitor industry conversations, competitor activity, and emerging topics to inform engagement and content opportunities. Support coordination around campaigns, events, announcements, and product launches. Education Requirements Bachelor’s degree in Social Media Management, Marketing, Communications, Public Relations, Business, or a related field. Technical Skills and Experience Software Proficiency: Microsoft Outlook Teams Microsoft Office Suite SharePoint Instagram Facebook LinkedIn Preferred Skills: Demonstrated experience in managing or supporting social media accounts for brands, organizations or companies. Strong understand of major social platforms like LinkedIn, Instagram, and Facebook Experience tracking engagement, monitoring conversations, and supporting content execution and amplification efforts. Foundational knowledge of clean energy, renewable energy, sustainability, or climate-related industries. Professional, discreet, and capable of maintaining confidentiality in all interactions. Experience: 2-4 years of relevant professional experience in social media, marketing, communications, public relations, or business. Psychosocial Skills /Human Skills/Behavioural Skills Excellent verbal and writing communication skills in English with the ability to adapt tone for a professional brand. Strong attention to detail and consistency in brand voice and messaging. Self-motivated, organized, and comfortable managing recurring tasks and working as part of a team. Strong analytical, organizational, and problem-solving skills. Strong proficiency in Microsoft Office applications (Outlook, Word, Excel) and Microsoft Teams. High attention to detail with strong organizational and multitasking abilities. Excellent interpersonal skills while managing multiple priorities in a fast-paced and ever-changing environment. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The physical demands of this job require an individual to be able to work at a computer for most of the day, be able to participate in conference calls on a time-to-time basis. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work Conditions The work environment is usually quiet (normal city traffic noises are common), a blend of artificial and natural light, temperate and generally supports a collaborative work environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Equal Opportunity Employer At Cleantech Industry Resources, we embrace diversity and uphold a strong dedication to establishing an all-encompassing atmosphere for both our staff and associates. Our choices in employment are free from any bias related to race, creed, nationality, ethnicity, gender, sexual orientation, gender identity, gender expression, age, physical limitations, veteran status, or any other legally safeguarded attributes. Being an integral part of Cleantech Industry Resources means you can expect to be immersed in a realm of professional possibilities within a culture that nurtures teamwork, adaptability, and the embracing of all.

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