Marketing Head

Marketing Head — World of CrowSalary: As per experience & industry standardsLocationAhmedabad (preferred) / Remote with regular coordination.About World of CrowWorld of Crow is an artisan-led, slow fashion brand rooted in handmade textiles, traditional crafts, and conscious design. We work with skilled artisans across India to create timeless garments that celebrate craftsmanship, sustainability, and human connection.We are looking for a strategic and creative Marketing Head to scale our global presence and drive meaningful growth.Role OverviewWe are seeking a performance-driven and creative Marketing Head to lead digital marketing, brand communication, and customer growth across all channels. The role combines strategy + execution across paid advertising, social media, content creation, influencer collaborations, and email marketing.This role directly impacts sales growth, brand positioning, and global expansion.Key ResponsibilitiesPerformance Marketing (Primary Focus)Plan, execute, and optimize Facebook & Instagram adsManage Google Ads (Search, Display, Shopping)Track ROAS, CAC, and performance metricsScale campaigns based on dataA/B testing creatives and targetingImprove website traffic and online salesInstagram & Content StrategyLead Instagram growth strategyCreate and execute Reels strategyDevelop storytelling around artisans and craftWork with creative team on shoots and contentImprove engagement and follower growthEmail & Newsletter MarketingPlan weekly/monthly newsletter strategyExecute email campaigns (launches, storytelling, offers)Manage customer lifecycle flowsImprove open rates and conversionsInfluencer & Blogger CollaborationsIdentify and manage blogger/influencer partnershipsHandle gifting and PR outreachBuild long-term creator relationshipsTrack ROI of collaborationsBrand Growth & StrategyCreate marketing calendar and campaignsPlan seasonal launchesSupport global brand positioningImprove customer acquisition and retentionRequired Experience5+ years in fashion / D2C / lifestyle marketingStrong Meta Ads + Google Ads experienceExperience scaling e-commerce brandsStrong data-driven mindsetUnderstanding of global consumersStrong aesthetic sense and storytelling abilityPreferredExperience in sustainable or luxury fashionShopify experienceInternational market exposure (US/EU)Experience working with artisan or craft brandsWho Will Fit This RoleOwnership mindsetStrategic + hands-on executorStrong creative senseOrganized and accountablePassion for craft and meaningful work

Apply Now