Digital Marketing Manager

Position : Senior Performance Marketing Manager Experience : 8-12 YearsKey Responsibilities · Develop, implement, and optimize paid search (SEM) and paid social (Meta/Facebook Ads) strategies for eCommerce clients. · Manage and oversee large-scale ad campaigns, ensuring measurable ROI and performance growth. · Collaborate with account managers, creative teams, and analytics teams to deliver end-to-end campaign execution. · Analyze campaign performance and prepare weekly/monthly reports with actionable insights. · Identify cross-sell and up-sell opportunities for clients and contribute to overall account growth. · Train, mentor, and manage a digital marketing team; provide guidance on best practices and performance improvement. · Stay updated with industry trends, platform updates, and competitive strategies. · Work closely with clients (primarily USA-based) to understand their goals, propose strategies, and drive results. --- Requirements · 5+ years of hands-on experience in Digital Marketing with a strong focus on SEM (Google Ads, Bing Ads) and Meta (Facebook/Instagram Ads). · Proven experience managing eCommerce projects (mandatory). · Strong track record of working with USA clients. · Ability to manage and optimize campaigns with significant monthly spends ($50K+ preferred). · Demonstrated success in achieving measurable ROI from paid campaigns. · Experience in SEO is a plus (not mandatory). · Excellent analytical, communication, and leadership skills. · Prior experience in managing a team of digital marketing specialists.

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