Performance Marketer

Job Title: Media Buyer – Facebook Ads Specialist (Performance Marketer) Location: Near Iskon Cross Roads, Ahmedabad (Onsite) Job Type: Full-Time (2:30 PM to 11:00 PM) Pay: 2 LPA to 3 LPA Experience: 6 Months to 1 Year in Facebook Ads Media Buying Industry: Affiliate Marketing / Performance Marketing About the Role: We’re looking for a results-driven Media Buyer with strong expertise in Facebook Ads , who is well-versed in launching, testing, optimizing, and scaling campaigns. You’ll play a key role in managing full-funnel ad campaigns with a clear understanding of performance metrics, creative angles, and data analysis. This is not just a traffic buying role — we want a full-stack executor who understands the game. Key Responsibilities: ● Campaign Launching: Set up and launch Facebook ad campaigns (CBO/ABO) with strategic testing structures. ● Creative Testing & Optimization: Work with the creative team to test and iterate on different angles, hooks, and formats. Analyze creative performance and optimize based on data-driven insights. ● Performance Analysis: Deep-dive into metrics like CPC, CTR, LP CTR, Offer CR, CPM, ROI, and Profitability. Use RedTrack (or any tracker) and FB Ads Manager to derive actionable insights. ● Scaling Strategies: Identify winning ad sets and creatives, then scale efficiently while maintaining healthy profit margins (target 20%+). ● Reporting: Maintain structured daily reporting for team syncs and client visibility. Report key metrics 4–5 times a day in standard format ● Testing Frameworks: Implement different testing strategies (lifetime/capped budgets, day-parting) to findhigh-performing combinations. ● Campaign Management: Monitor live campaigns, pause underperformers, adjust budgets, and ensure ad compliance with Facebook policies. Required Skills & Qualifications: ● 1+ years of experience in Facebook Media Buying (preferably in performance marketing) ● Strong understanding of campaign structure, tracking, and funnel flows ● Hands-on experience with tracking tools ● Ability to analyze ad performance and optimize based on numbers (CPC, CR, LP CTR) ● Clear understanding of US-based ad compliance & audience behavior ● Comfortable managing $5000–$15,000/day ad spends ● Proficiency in tools like Excel/Google Sheets, Facebook Ads Manager, Google Analytics What We Offer: ● Competitive Salary + Incentives ● High-performance environment with full freedom to experiment ● Regular feedback and performance support from senior team ● Chance to work with top-tier offers, creatives, and tools

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