E-Commerce Lead (Marketing)

Position/Profile Title: E-Commerce Lead Experience: 8-10 Years Essential Qualification: MBA from a Tier 1 institute Essential Area of Expertise: Performance marketing, e-com/q-com operations, digital transformation, business planning, and driving category growth on digital channels Desired Area of Expertise: Skilled in Google Ads, Meta, Amazon Ads, Power BI, MS Excel, and a data-driven marketer who understands both digital performance levers and brand storytelling Critical/Special Exposure: Worked in FMCG sector for 8-10 years or 5–7 years of experience in handling e-com and q-com or 5+ years of working with q-com brands Purpose of the Position: We are seeking a dynamic and strategic Quick Commerce (Q-Comm) Marketing Manager to lead and grow HyFun’s presence across online grocery and instant delivery platforms (e.g., Blinkit, Zepto, Swiggy Instamart, Big Basket Now, Amazon Fresh, etc.). This role will be responsible for driving consumer demand, increasing visibility, and ensuring best-in-class brand execution on Q-Comm platforms. Roles and Responsibility: 1. Strategy & Planning Develop and execute annual and quarterly marketing plans for Q-Comm platforms aligned to brand and business objectives. Identify opportunities to leverage seasonal, festive, and cultural moments to drive sales and visibility. Build category-specific strategies to strengthen brand recall and share of basket. Create and manage a comprehensive marketing plan that includes SEO, SEM, social media, email marketing, content marketing, and affiliate programs. Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads, social media (Meta/Off app), and other relevant channels. Track key performance indicators (KPIs), analyze campaign performance, and provide regular reports to management with actionable insights. 2. Platform Management Manage relationships with

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