Asset Branding Manager

Purpose As a Asset Branding Manager at Adani, you will be responsible for overseeing the strategic planning, development, and execution of brand initiatives across various assets within the corporate industry. You will play a critical role in enhancing the visibility and reputation of Adani's diverse portfolio of assets, contributing to the overall brand equity and business objectives. Experience  10 - 15 years of experience in corporate industry with a focus on branding and asset management.  Demonstrated track record of successfully leading branding initiatives and campaigns.  Proven experience in managing cross-functional teams and collaborating with external agencies. Roles and Responsibilities  Lead the development and implementation of comprehensive asset branding strategies to enhance brand visibility and market positioning.  Collaborate with internal stakeholders to understand asset-specific branding requirements and align strategies with business objectives.  Oversee the creation of compelling brand narratives and messaging that resonate with target audiences for each asset.  Manage the execution of branding campaigns, ensuring consistency and alignment with Adani's brand guidelines and values.  Monitor and analyze brand performance metrics, providing insights and recommendations for continuous improvement.  Establish and maintain strong relationships with external partners, including agencies, vendors, and industry associations, to support branding initiatives.  Stay updated with industry trends and best practices in asset branding, integrating innovative approaches into the overall strategy.  Provide leadership and guidance to a team of branding specialists, fostering a collaborative and high-performance work environment. Education Qualification  Bachelor's degree in Marketing, Business Administration, Communications, or related field.  Master's degree or MBA in Marketing or Brand Management preferred. Certification required  Professional certification in Brand Management or Marketing Strategy is

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