PPC - Media Executive

Position Overview We at are looking for a skilled Facebook Ad Specialist / Media Buyer / PPC Executive—also known as a Paid Social Media Buyer or Performance Marketing Specialist—with a strong track record of executing high-performing ad campaigns on Meta platforms, particularly Facebook and Instagram. The ideal candidate will bring hands-on experience in affiliate marketing and performance-driven advertising, with a sharp focus on ROI. As part of our fast-paced marketing team, you’ll be responsible for strategizing, launching, and optimizing paid campaigns to drive targeted traffic, boost engagement, and maximize conversions. is a leading tech education platform, attracting over 3 million monthly pageviews and reaching 350,000+ newsletter subscribers. PPC Executive position is designed for individuals with a foundational understanding of PPC campaigns who are eager to learn and contribute to our paid advertising efforts. Key Responsibilities Strategically plan and manage paid advertising campaigns across Facebook and Instagram. Launch, optimize, and scale ad campaigns to drive high-converting traffic and sales. Promote affiliate offers using paid social media while ensuring compliance with platform and network policies. Monitor campaign performance metrics including CTR, CPC, CPA, and ROAS, making real-time optimizations ⚡Collaborate with creatives to develop high-performance ads (copy + visuals). Perform ongoing A/B testing of creatives, audiences, and bidding strategies. Monitor campaign performance and KPIs using tools like Meta Ads Manager and Google Analytics.

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