Senior Performance Marketing Analyst

PRIMARY RESPONSIBILITIES:● Develop and execute paid media campaigns across multiple digital platforms such asGoogle Ads, Facebook Ads, LinkedIn Ads, etc.● Conduct keyword research, competitor analysis, and audience targeting to optimizecampaign performance.● Monitor and analyze campaign metrics and KPIs to identify trends, insights, andareas for optimization.● Monitor and administer web analytics dashboards, reports and key reporting tools,and point out key areas of importance in accordance with client goals.● Generate regular reports to showcase campaign performance and provideactionable recommendations.● Collaborate with internal teams, including content creators and designers, to ensurecohesive campaign execution.● Stay updated on industry trends, platform updates, and best practices to driveinnovation and improve campaign effectiveness.● Conduct A/B testing and other experiments to optimize campaign elements,including ad copy, landing pages, and targeting.● Provide strategic recommendations to clients based on data-driven insights andcampaign performance analysis.● Stay informed about industry trends, competitor activities, and emergingtechnologies to proactively identify opportunities for growth.QUALIFICATIONS, SKILLS, EXPERIENCE:● Bachelor's degree in Marketing, Advertising, or a related field.● Proven experience (2-3 years) in managing paid media campaigns across variousplatforms.● In-depth knowledge of digital advertising platforms such as Google Ads, FacebookAds, LinkedIn Ads, etc.● Strong analytical skills with the ability to interpret complex data and provideactionable insights.● Proficient in using analytics and reporting tools to track campaign performance (e.g.,Google Analytics, Data Studio, Google Sheets, etc).● Excellent communication skills, both written and verbal, with the ability to presentfindings and recommendations to clients and internal stakeholders.● Ability to work independently and manage multiple campaigns simultaneously.● Detail-oriented with a strong focus on accuracy and delivering high-quality work.● Passion for digital marketing and eagerness to stay updated with industry trends andbest practices.● Agency background preferable

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