Job Title

About Us:Blue Moon Marketing is a dynamic marketing agency based in Parramatta, dedicated to delivering innovative strategies that drive client success. Our team thrives on creativity, collaboration, and measurable performance outcomes. We work with global clients across multiple industries, helping them scale through data-driven digital marketing and paid advertising strategies.Role Overview:We are seeking a highly analytical and performance-driven Ads Specialist to manage, optimize, and scale paid advertising campaigns across multiple platforms. This role is critical in driving client growth through effective campaign execution, performance optimization, and continuous improvement.The Ads Specialist will work closely with Account Managers, Creative Teams, and Clients to deliver measurable results aligned with business objectives.Employment Type: Full-time Work Location: Remote Eligible Locations: India and PhilippinesKey Responsibilities:Campaign Management & ExecutionPlan, launch, and manage paid advertising campaigns across platforms including:Meta Ads (Facebook & Instagram)Google Ads (Search, Display, YouTube, Performance Max)LinkedIn Ads (if applicable)Other relevant paid media platformsEnsure campaigns align with client objectives such as lead generation, sales, traffic, or brand awareness.Performance OptimizationMonitor campaign performance daily and optimize based on KPIs such as:CPL (Cost per Lead)CPA (Cost per Acquisition)ROAS (Return on Ad Spend)CTR, Conversion Rate, and other relevant metricsConduct A/B testing on creatives, audiences, placements, and copy.Strategy & PlanningDevelop paid media strategies aligned with client goals and budgets.Recommend improvements to increase performance and efficiency.Identify scaling opportunities and growth areas.Reporting & AnalysisPrepare weekly and monthly performance reports.Provide insights, recommendations, and action plans based on data.Track and analyze trends to continuously improve campaign results.Collaboration & CoordinationWork closely with:Account Managers for client requirementsCreative Team for ad creatives and copyStrategy Team for campaign planningEnsure timely execution and delivery of campaigns.Compliance & Quality ControlEnsure campaigns comply with platform policies.Maintain high standards of accuracy, quality, and performance.Requirements:Experience & Skills2–5 years of experience managing paid ads campaigns.Strong hands-on experience with:Meta Ads ManagerGoogle Ads ManagerGoogle AnalyticsConversion tracking & pixelsStrong analytical and problem-solving skills.Ability to interpret data and make performance-based decisions.Technical KnowledgeUnderstanding of:Marketing funnelsAudience targeting strategiesRetargeting and remarketingConversion tracking setupBudget management and optimizationSoft SkillsStrong communication skills.Ability to work independently in a remote environment.Highly organized and detail-oriented.Ability to manage multiple client accounts.Preferred QualificationsGoogle Ads Certification (Preferred)Meta Ads Certification (Preferred)Experience working in an agency environment (Preferred)Work Schedule:Full-time positionRemote roleStandard working hours aligned with client requirementsOccasional overlap with Australian business hours may be requiredWhy Join Us:Work with international clients across multiple industriesFully remote work environmentOpportunity to manage high-budget campaignsCareer growth and advancement opportunitiesCollaborative and performance-driven team cultureContinuous learning and skill development