Job Title

Applications should be submitted to: DESCRIPTIONHead of Growth Marketing — AuthenticaReports To: Chief Executive Officer (CEO) Location: Pune (Onsite, Full-Time) Team: 3 direct reports (Digital Marketing Manager, Visual Storyteller & Videographer, Social Media Executive) Effective Date: FY 2026-27 (May 2026)About AuthenticaAuthentica is a Pune-headquartered experiential learning and global education company specialising in study abroad programmes, global internships, executive education, and professional development. We serve 70+ university partners across the US, Canada, and Australia, operating programmes in 30+ countries. Our clients include Stanford, Dartmouth, NYU, and other leading institutions.We manage flagship government-sponsored executive education programmes including the UAE-India Leaders Program, in partnership with the National Projects Office (NPO) under the UAE Ministry of Presidential Affairs and the Zayed Education Foundation.We are on an ambitious growth trajectory targeting Rs. 60 CR revenue in FY 2026-27 and an IPO by 2030. This role is critical to achieving that vision.Role SummaryThe Head of Growth Marketing is responsible for building and scaling the marketing engine that drives Authentica's top-of-funnel pipeline across B2B (university partners, government contracts) and B2C (students, participants) audiences. This is a hands-on leadership role combining strategic vision, data fluency, and modern marketing technology to deliver measurable revenue impact.Your north-star metric is marketing-sourced pipeline and revenue. You will own the growth strategy, marketing automation stack, and performance analytics that convert brand visibility into qualified leads for Sales and Operations. You will amplify the momentum of a strong existing team — bringing the growth architecture, tooling, and analytical rigour that takes the function from good execution to a predictable revenue engine.Key Responsibilities1. Growth Strategy & Funnel ArchitectureDesign and own the full marketing funnel: awareness → engagement → lead capture → MQL → SQL → handoff to Sales/OpsBuild marketing-sourced pipeline dashboards with weekly reporting cadence to CEODefine MQL/SQL criteria in partnership with Sales; set channel-level CAC, CPL, CPA, and ROAS targetsArchitect attribution models (first-touch, multi-touch) to track marketing's revenue contributionExecute quarterly growth experiments with documented hypotheses and results2. Performance Marketing & Demand GenerationDrive B2B lead generation: university partnerships, faculty-led programme inquiries, and government contractsDrive B2C lead generation: student applications for standard programmes (Florence, Barcelona, Seoul), internships, and India OutboundBuild and optimise paid media campaigns (Google, Meta, LinkedIn) with clear CPL and CPA targetsOwn email marketing, nurture sequences, lead scoring, and CRM integrationImplement marketing automation (HubSpot, ActiveCampaign, or equivalent); deploy AI tools for lead scoring, ad optimisation, and predictive analytics3. Brand, Content & Thought LeadershipOwn and evolve Authentica's brand identity, messaging, and positioning across all channelsLead content strategy: blogs, webinars, case studies, newsletters, and industry publications (NAFSA, AIEA, ForumEA)Develop thought leadership campaigns that establish Authentica as the trusted leader in experiential global education4. Public Relations & MediaExecute a PR strategy targeting education trade press (Chronicle of Higher Education, Inside Higher Ed, PIE News), business media (Economic Times, YourStory), and international outletsPosition Authentica leadership as expert commentators on international education trendsBuild journalist relationships; manage press releases, media pitches, op-eds, and awards submissions5. Digital & Social MediaOversee SEO strategy targeting 100%+ annual organic traffic growthDirect social media strategy across Instagram, LinkedIn, TikTok, and YouTubeTrack and report digital metrics with data-driven optimisation6. Team Leadership & DevelopmentLead and develop a team of 3 specialists; set clear OKRs and KPIs with regular 1:1s and quarterly reviewsBuild a culture of accountability, experimentation, and continuous improvementIdentify skill gaps, invest in capability building, and develop succession pathways7. Marketing Technology & InnovationOwn the martech stack: evaluate, implement, and optimise tools for automation, analytics, and AI-driven marketingDeploy AI agents and workflows for lead scoring, content generation, ad copy optimisation, and predictive targetingRun quarterly innovation sprints: test one new tool or approach, document results, and scale or killManage the marketing budget with data-driven spend optimisation for maximum ROIWhat Success Looks Like90 Days: Marketing audit complete. Baseline dashboard live (leads, MQL/SQL, CPL, CPA, traffic). Automation and lead scoring deployed. Growth roadmap presented to CEO.6 Months: 200+ qualified B2B leads. 50% organic traffic growth. CPL below ₹2,000 (B2C) / ₹8,000 (B2B). MQL-to-SQL ≥20%. 5+ media mentions. Marketing automation fully operational.12 Months: ≥₹10 CR marketing-attributed revenue. 500+ B2B and 1,000+ B2C leads. Organic traffic doubled. 15+ media mentions. CAC reduced 20% vs. Month 6. At least 1 AI-driven workflow scaled into daily operations.Required QualificationsEducationMBA or equivalent (preferred)Experience8–12 years in marketing, with 3+ years in a growth, performance, or demand-generation leadership roleProven track record driving measurable pipeline and revenue through marketingExperience managing and developing a teamSkills & CompetenciesDeep expertise in performance marketing: SEO, SEM, paid social, email, marketing automation, and CRMStrong analytical skills: attribution models, A/B testing, funnel metrics, and ROI measurementHands-on experience with marketing technology, automation platforms, and AI-powered marketing toolsStrong writing and communication skills; ability to translate performance data into clear narratives for the CEOExperience in education, travel, or B2B services; familiarity with international education / study abroad a strong plusPR experience and exposure to AI agents or ML-driven marketing workflows are advantageousWork ExpectationsHours: Full-time (40–45 hrs/week) with flexibility for international time zonesTravel: Moderate domestic and international travel for stakeholder meetings and conferencesCollaboration: Internal (CEO, Sales, Programme Design, Operations, Finance); External (university partners, media, agency partners, martech vendors)Probation: 3 monthsCompensation & BenefitsRs. 15,00,000 – Rs. 21,00,000 per annum (Fixed + Performance Bonus)All official travel expenses coveredProfessional development and networking budgetAccess to Authentica's global partner networkESOP eligibility after 24 monthsHow to ApplySend your application to with:CV/resume highlighting relevant experienceCover letter addressing: (1) experience building and scaling marketing functions with specific pipeline or revenue outcomes; (2) tools, platforms, and growth systems you have built; (3) what excites you about marketing in the international education spaceTwo professional referencesApplications should be submitted to: is an equal opportunity employer committed to diversity and inclusion. Authentica Ventures Pvt. Ltd. | #8 NCL-B Colony, Panchavati, Pashan, Pune 411008 |