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Job Description:We are looking for a data-driven Growth Specialist to own and execute growth initiatives across the customer lifecycle, with a strong focus on Offer creation, churn reduction, conversion rate optimization, and day-to-day sales performance of fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.This role sits at the intersection of marketing, product, UX/UI, and analytics, and requires hands-on execution as well as strong cross-functional coordination.Roles and Responsibilities:Growth & Retention:Develop, execute, and continuously optimize churn reduction initiatives across the subscription lifecycle (onboarding, engagement, renewal, win-back) to improve Recurring and assuring its growing MOM.Analyze customer behavior, cohort data, and subscription metrics (churn, LTV, retention) to identify growth opportunities.Design and run offers, AB Tests, funnels, UX changes aimed at acquiring new customers and improving retention and lifetime value.Sales & Performance Monitoring:Track and analyse sales performance across channels.Identify trends, anomalies, and opportunities for immediate optimization.Work closely with performance marketing & email team to recommend tactical and strategic actions based on sales data.Research other subscription brands and look for more ways to improve acquisition, Revenue, LTV and AOV.Conversion Rate Optimization (CRO):Own the landing page (LP) optimization roadmap to improve conversion rates.Define requirements and assign landing page development tasks to design and development teams.Coordinate closely with the UX/UI team to plan and execute A/B tests (layouts, copy, CTAs, flows).Analyze test results and translate insights into clear next steps.Project Management & Execution:Break down growth initiatives into clear, actionable tasks.Assign, track, and manage tasks in Asana, ensuring timelines and priorities are met.Coordinate with internal teams (UX/UI, marketing, content) to ensure smooth execution.Be hands-on with data: analyze and interpret datasets related to growth and retention.Build and maintain regular performance reports and dashboards.Skills & Qualifications:10-12 years of experience in a growth, retention, or performance-focused role, preferably in a subscription or D2C business.Proven experience scaling Meta (Facebook/Instagram) ads at significant budgetsStrong analytical skills with hands-on experience tracking and optimizing metrics such as churn, retention, LTV, CAC, AOV, and conversion rates.Proficiency in Excel/Google Sheets and experience with analytics tools like Google Analytics, Mixpanel, or Amplitude.Proven experience in CRO, A/B testing, funnel optimization, and landing page performance improvement.Solid understanding of subscription business models, offer creation, and revenue optimization strategies.Experience managing cross-functional projects using tools like Asana and collaborating with marketing, UX/UI, and product teams.Strong communication, problem-solving skills, and a data-driven, ownership-focused mindset.About VGL GroupVaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.Multi-Channel PresenceVGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.TJC, UK – Reaches 27M+ homes through TV and digital platforms.Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.Social Impact & ESG InitiativesYour Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings LimitedTalent & CultureHumanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.Recognition & AchievementsTop Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.Operational Excellence – A strong track record in value-driven retail and customer-centric growth.The Perks:The Great responsibility.A fun-life balance.Culture of openness and flexibility allows employees to keep growing and gravitating to roles that fit their talents and passions.Attractive financial package for top talent.