Job Title

Position : Digital Marketing ManagerExperience : 2+ years experience in digital marketing team lead Location : Areekode , MalappuramResponsibilities:• Develop and execute comprehensive digital marketing campaigns across various channelsincluding social media, SEO, email marketing, and paid advertising.• Optimize online channels to increase customer acquisition, conversion rates, and overallonline sales.• Analyze user behavior data to enhance customer engagement and retention strategies.• Utilize analytics tools to monitor and evaluate the performance of digital marketingcampaigns.• Generate reports on key metrics, providing insights and recommendations for campaignenhancement.• Collaborate with content creators to ensure website content is SEO-optimized.• Stay informed on search engine algorithms to improve organic search rankings.• Develop and implement social media strategies to amplify brand presence and engagement.• Monitor social media channels for trends and opportunities, engaging with the onlinecommunity as needed.• Coordinate with design, development, and content teams to ensure cohesive digital campaigns.• Align digital strategies with overall business goals, collaborating with other departments asnecessary.• Manage digital marketing budgets effectively, ensuring maximum ROI.• Evaluate and recommend new digital marketing technologies and toolsQualification:• Bachelor's degree in marketing, business, or a related field. Master's degree is a plus. • Proven experience in digital marketing or similar roles. • Strong understanding of digital marketing channels, techniques, and tools. • Proficiency in analytics and data-driven decision-making. • Excellent communication and interpersonal skills. • Ability to multitask and thrive in a fast-paced environment. • Knowledge of industry trends and best practices in digital marketing.